Ciena may well be the most important technology company you've never heard of. The innovations that wow us (driverless cars), and those we now take for granted (the ability to mobile-stream your favorite show) are the products of ingenuity from some brilliant and forward-thinking companies. But those companies rely on Ciena, another vanguard of innovation, to create and advance the underlying networks that bring their breakthroughs to our doorsteps. VR, AI, IOT, 5G literally none of it would be possible without the mind-boggling technology that makes the internet itself work. For more than 25 years, Ciena has been the global leader in networking strategy, and our technology has been part of the critical infrastructure running within the most advanced companies in the world.
Ciena might be the most important technology company you've never heard of. The innovations that wow us (driverless cars), and those we now take for granted (the ability to mobile-stream your favorite show on the subway) are the products of ingenuity from some brilliant and forward-thinking companies. But those companies rely on Ciena, another vanguard of innovation, to create and advance the underlying networks that bring their breakthroughs to our doorsteps. VR, AI, IOT, 5G literally none of it would be possible without the mind-boggling technology from Ciena that makes the Internet itself work.
For more than 25 years, Ciena has been the global leader in networking strategy, and our technology has been part of the critical infrastructure running within the most advanced companies in the world. As our business and innovation continues to grow, we are elevating our own story both regionally and on the global stage. We are looking for a North America Regional Marketing Programs Manager who is a next-generation marketer who's passionate about evolving account based marketing methodologies, measuring impact and blazing new trails in B2B marketing. You will be the architect of change, a critical contributor establishing the vision and driving change to move the needle for our North America markets. This isn't about one size fits all segments traditional marketing approach it's about goal-setting, account-penetrating, metric-breathing program lifecycle management.
You will work with a fast-paced team of marketing professionals and sales leaders focused on driving innovation, adoption, and growth by managing the marketing mix and driving regional field sales, regional field marketing and corporate marketing alignment.
Specifically you'll be the architect for strategy and driver of execution for Ciena North America direct marketing.
Lead the strategic development and management of integrated account-based marketing (ABM) programs including audience identification, customer value prop, go-to-market strategy, creative development, program execution and measurement frameworks.
Work closely with North America sales teams to ensure program planning is aligned to Ciena corporate goals, North America sales strategies, product priorities and in concert with the North America field marketing leader.
Collaborate with sales and marketing stakeholders to develop program goals, strategy, KPIs and stakeholder comms plans. Ensure metrics and reporting capabilities provide the data needed to understand what's working and what needs optimization at both a campaign level and account level.
Direct creative agencies and freelancers, providing clear requirements and briefs that guide strong program and content development.
Orchestrate multiple regional campaigns simultaneously, managing project plans with clear objectives, project timelines and program budgets.
Develop and report on insights gathered from monitoring trends across campaigns and performance of each channel, content type and audience and clearly communicate campaign execution, results and insights across various internal groups.
Be the in-house voice of the region and regional customers. Leverage sales feedback, internal data, third-party research, and metrics from our martech systems to understand customer behavior and build market knowledge & personas that will guide the development of your campaigns and programs.
Drive cross-functional alignment with sales, global marketing, social marketing, content marketing, digital marketing, 3rd party telemarketing agency, public relations, events, solution marketing, portfolio marketing and marketing operations to implement a unified go-to-market approach.
Keep current with leading-edge marketing industry trends and best practices to driver greater scale and success with North America, as well as share key learning to evolve the skill sets of marketing colleagues across the globe.
Practice and teach ABM methodologies to increase effectiveness of marketing campaigns and change the way we support and engage with our customers/prospects.
6+ years' experience in a B2B marketing role, preferably but not necessarily in technology.
BS/BA in marketing, advertising, communications or journalism or MBA Marketing or equivalent.
Previous experience developing and executing strategic and programmatic account-based marketing (ABM) programs and building integrated-marketing campaigns that drive opportunity. Candidates will be asked to show work samples.
Experience with tactics including but not limited to: Paid Media, Paid Social (LinkedIn, FB, Twitter, YouTube), Email, Workshops/Events
Detail-oriented and strong team player with excellent interpersonal, listening and verbal communications skills.
Ability to work independently self-directed to achieve ambitious goals.
Experience leading cross-functional teams to plan, execute, measure, and optimize marketing programs.
Strong strategic thinker.
Strong analytical, problem-solving skills and attention to detail.
Strong project management and organizational skills required. Demonstrated ability to manage multiple projects simultaneously. Strong track record of meeting tight deadlines and staying flexible in the face of change.
Strong budget management and tracking experience.
Strong writing skills required. Must be able to develop, review, proof and edit copy.
Strong understanding of digital marketing: SEO, Paid Search, web, email marketing and Social.
Experience with martech platforms such as Salesforce.com, Marketo, Kapost, 3rd party intent data and ABM orchestration platforms, etc.
Rewarding experience. Meaningful outcomes.
Making a difference in people's lives through design and implementation of leading network technologies. That's what motivates us.
A distinct way to work
Free thinking, free discussion, and collaboration are the norm. Expect more satisfying outcomes - both personal and professional.
Ciena values the diversity of our workforce and respects its employees as individuals, regardless of race, nationality, religion, sexual orientation, gender or age.
Ciena is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, you should advise Ciena in a timely fashion of the specific needs / accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to any specific needs / accommodation measures will be addressed confidentially.
What you can expect from us
You will receive notification of your successful application
Successful applicants will be contacted by Talent Acquisition for an initial discussion
If suitable you will be considered for the short list and our formal interview process