WX Brands owns a growing portfolio of proprietary wine brands that are sold globally, including Bread & Butter Wines, Jamieson Ranch Vineyards, Chronic Cellars, Our Daily Wines, Reckless Love Wines, and Jelly Jar. In addition to our proprietary brands, WX develops exclusive brands of wine and spirits for major retailers around the world.
Learn more about us at: www.wxbrands.com
This position will be responsible for the development of existing and new account business for all WX national and private label brands in the New England Region. The New England Regional Sales Manager will develop and implement an annual, regional business plan to achieve account and depletion targets with profitable margins by brand, SKU & State. The position requires a high level of competency in distributor management and frequent, key regional off & on-premise account HQ calls within the territory. This is a virtual, home office based role with the ideal candidate located in the Boston or Manchester areas and be willing to travel throughout the region to manage our distributor network and be responsible for executing large, national account programs within the region.
Execute the regional business plan by working closely with distributors and key accounts in the assigned states of MA, RI, NH, VT, ME.
Achieve annual depletion and accounts sold goals by brand.
Increase execution rates at the unit level on private label programs with national chains.
Interface with distributor partners on strategic objectives for our brands.
Communicate with VP on, and properly execute, pricing and programming to achieve distribution objectives and margin standards.
Implement brand promotional campaigns & incentives to drive sales in the chain channel.
Manage depletion allowances and marketing funds to maximize results while maintaining budget.
Provide VP with accurate and timely information & reporting necessary to manage the business unit and improve on regional business plans.
Establish strong sales presence within territory and conduct regular distributor meetings to ensure brand priorities and initiatives are maintained in key states.
Manage a list of key accounts including regional chain and key independent accounts.
Negotiate and manage distributor investment and partnership support.
Survey accounts and provide feedback on execution and competitive activity.
Manage all aspects of the WX and Distributor Relationship to include:
Volume (goals, creation of budget, negotiation, monitoring, review, course correction)
Merchandising Activity (creation, tracking, monitoring, review and course correction)
Pricing (negotiation, management, price, price support and non-price spend)
SKU level budget and forecast for volume and all price
Price structure management by distributor, market, channel, key account and etc.
Maintain spending control vs. budget/forecast
Local/Regional/Banner Key Account calls (sell, forecast/budget, plan, monitor and etc.)
In-Market activities (survey, work-with, education training, events)
Distributor ride-with's and sales meetings
Quarterly business reviews
Bachelor's degree or equivalent 8 + years experience in sales & marketing within beverage alcohol industry
Minimum five years sales/marketing experience within the wine industry in the region.
Extensive knowledge of the beverage alcohol market.
Must be able to recognize and solve problems that result in win-win outcomes.
Excellent communication skills, both written and oral.
Must possess a high level of integrity, be self-confident, and have an excellent ability to build relationships.
Ability to develop, implement and analyze brand building programs.
Must have strong negotiation skills, be a strategic and creative thinker, with the ability to make good and sometimes difficult decisions.
Highly organized and self -motivated.
Possess effective industry relationships in all three tiers.
An entrepreneurial spirit with an assertive, confident personality.
Strong sense of urgency and commitment to achieving results.
Good judgment and professional maturity.
Excellent problem solving skills.
Proven success in wine/adult beverage industry sales management with experience with all account channels.
Good PC skills (Word, Excel and Power Point)
Clean driving record, vehicle and insurance required.
Willing and able to travel frequently including overnight stays
Weekend and evening work as required.