Regional Sales Manager, Convenience (Away From Home Sales Team)

Your Opportunity as the Regional Sales Manager, Convenience (Away from Home Sales Team)

You will be responsible for delivering Key Performance Indicators (KPI's), focused on delivering sales revenue and market share targets for the Convenience Channel by executing sales, marketing, category management and trade spend plans. This position directs a broker team and has direct accountability for key convenience chains, independents and distributors within assigned market. You will be accountable for delivering growth targets for all defined J.M. Smucker product categories.

Location: Working Remotely within South Central USA; Preferred location Texas

Work Arrangements: Working from Home Office

In this role you will:

Business Development

• Achieve assigned volume and margin business plan objectives for Food and Beverage categories supporting SBA plan targets

• Support the cross-functional development of sales plans, strategies, objectives, policies, and procedures for Smucker business with customer that supports the overall business unit objectives

• Identify and make recommendations concerning changes in market, industry and/or competitive situations that offer opportunity for profitable growth

• Manage Trade and departmental spend budgets

• Manage financial business aspects to include P&L statements and margin targets for assigned accounts

• Proficiency in multiple technology and systems, trade, SDS, CRM, Food IQ, ShowPad, etc.

• Broker management within Market Area to include Business Development, Customer Development and Field Sales execution with the Broker Team.

• Responsible for maintaining existing business (retention), development of new business across current and new customer base (acquisition), and execution against set customer and segment objectives

Customer Development

• Create and execute defined annual customer business plans with specific growth objectives tied to strategic categories and SBA objectives in beverage and food portfolios

• Contract development, negotiation, and management for renewals of current business and new business against assigned accounts

• Plan and execute quarterly business reviews with assigned accounts or as required to drive business and build relationships at various levels with accounts

• Manage promotional activities to insure effective execution of sales plans

• Build broad and strong layered relationships between the account and the JMS organization so the relationships are institutional rather than individual and assure continuity of the business and the relationships

• Travel requirements assume 2 nights per week or, 60% of time managing face to face customer and broker relationships.

• Cross functional within Smucker and customer (Legal, QA, Customer Marketing, Channel Commercialization, Accounting and Revenue Growth Management)

• Deal with all management levels at the assigned customer to optimize customer relationships and sales results

• Customer headquarters and field management to include (as necessary) with purchasing, marketing, culinary, R&D, operations, senior executives, and field operations.

• Achieve established growth and profitability targets for this customer portfolio including P&L input and review

Business Planning and Analyses

• Analyze business to discover new ways to penetrate existing and acquire new Convenience business, i.e. R-Grow, Whitespace campaigns, promotions, etc.

• Work cross-functionally internally to gain marketing & finance support to achieve goals

• Own Ad-hoc financial and data analysis, including pre/post event analysis

• Own Annual JBP, Quarterly Business Reviews and other meetings

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor's degree

• 3+ years of sales experience managing Convenience Chains and Warehouse Distributors

• 3+ years of experience with Broker Management and/or People Management

• Strong Negotiation skills

• Ability to apply strategic thinking and problem solving

Learn more about working at Smucker:

• Our Total Rewards Benefits Program

• Our Thriving Together Philosophy Supporting All Impacted by Our Business

• Our Continued Progress on Inclusion, Diversity and Equity

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