Regional Sales Director

Overview

The Regional Sales Director role has oversight of the overall sales and marketing efforts for a region of Aegis Living communities. The intention is to achieve optimal census and revenue targets through the following sales related activities: providing strategic sales direction, coaching and training, assisting with proactive business development and holding Marketing Directors accountable through tracking sales activities and results. The Regional Sales Director will have a dotted line accountability of the Marketing Directors within a defined region of Aegis Living communities. The Regional Sales Director is a member of the Regional Sales team, contributing both sales and community marketing knowledge.

Responsibilities

• Oversight of Marketing Directors at communities within the defined region, partnering with the General Managers

• Build strong General Manager and Operations partnerships to help set Marketing Directors up for success; resolve community level sales issues brought forth in partnership with the operations team.

• Work closely with Marketing Directors to achieve budgeted sales KPI's to include census, sales conversion targets and community fees/rent and care revenue.

• Monitor move-in/move-out pace to ensure communities are achieving census targets.

• Ability to articulate and analyze trends, provide accurate forecasts, report financial performance of communities within the region.

• Work with Marketing Director to monitor the competition and become the community AL/LN expert.

• Evaluate pricing strategies and recommend pricing changes, when necessary, in conjunction with the Operations and Finance teams

• Evaluate and coach Marketing Directors as part of talent development, defining clear performance and developmental plans, through collaboration with General Managers

• Schedule regular site visits to communities to ensure consistency in sales best practices and achievement of sales metrics and goals.

• Continuously coach and train on the sales processes consistent with Aegis philosophy

• Assist with on-boarding and training of new Marketing Directors and General Managers

• Assist in developing and implementing strategic sales action plans and sales related activities.

• Understand rental agreements and be able to negotiate terms and conditions.

• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management.

• Participate in senior leadership meetings and Blue Moon ownership meetings as necessary.

• Develop a full working knowledge of operations, nursing and care in the community, with the ability to articulate and understand during the sales process.

• Maintains professional working relationship and promotes open lines of communications to achieve initiatives with other internal departments.

• Travel will entail the following: community visits, care shifts, outside sales calls, industry events.

• Facilitate initial leads for communities in the pre-opening phase prior to the assignment of a Marketing Director or open Marketing Director positions.

• Assist in conducting proactive outreach to the local community residents, leaders and organizations, referral partners, local physicians, hospitals, skilled nursing facilities.

Qualifications

• At least 8-10 years of sales experience, experience working in a service-related industry desired, experience working in hospitality sales and/or health care sales is a plus

• At least 2-3 years sales experience managing a regional sales team desired

• A 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience

• Must possess highly developed verbal and written communication skills to frequently negotiate, sell and influence other internal personnel

• Must have thorough experience with professional selling skills with a consistent track record of achieving targeted sales results and exceeding goals

• Must be proficient in general computer knowledge, primarily with Microsoft Office products and various CRM tools

• Must be able to work independently and simultaneously manage multiple tasks, strong organizational and presentations skills

• Must be able to work with and understand financial information and data

• Must have the ability to travel locally to attend industry events and networking events, conduct outside sales calls

• Must have a valid driver's license in the applicable state

• Must be willing to take a 2-step TB test

Min Salary

USD $160,000.00/Yr.

Max Salary

USD $170,000.00/Yr. Responsibilities

• Oversight of Marketing Directors at communities within the defined region, partnering with the General Managers

• Build strong General Manager and Operations partnerships to help set Marketing Directors up for success; resolve community level sales issues brought forth in partnership with the operations team.

• Work closely with Marketing Directors to achieve budgeted sales KPI's to include census, sales conversion targets and community fees/rent and care revenue.

• Monitor move-in/move-out pace to ensure communities are achieving census targets.

• Ability to articulate and analyze trends, provide accurate forecasts, report financial performance of communities within the region.

• Work with Marketing Director to monitor the competition and become the community AL/LN expert.

• Evaluate pricing strategies and recommend pricing changes, when necessary, in conjunction with the Operations and Finance teams

• Evaluate and coach Marketing Directors as part of talent development, defining clear performance and developmental plans, through collaboration with General Managers

• Schedule regular site visits to communities to ensure consistency in sales best practices and achievement of sales metrics and goals.

• Continuously coach and train on the sales processes consistent with Aegis philosophy

• Assist with on-boarding and training of new Marketing Directors and General Managers

• Assist in developing and implementing strategic sales action plans and sales related activities.

• Understand rental agreements and be able to negotiate terms and conditions.

• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management.

• Participate in senior leadership meetings and Blue Moon ownership meetings as necessary.

• Develop a full working knowledge of operations, nursing and care in the community, with the ability to articulate and understand during the sales process.

• Maintains professional working relationship and promotes open lines of communications to achieve initiatives with other internal departments.

• Travel will entail the following: community visits, care shifts, outside sales calls, industry events.

• Facilitate initial leads for communities in the pre-opening phase prior to the assignment of a Marketing Director or open Marketing Director positions.

• Assist in conducting proactive outreach to the local community residents, leaders and organizations, referral partners, local physicians, hospitals, skilled nursing facilities.