Chicago or New York - Head of Regional Communications, Americas
Lloyd's is the world's oldest and most famous insurance market. With expertise earned over centuries, we develop complex insurance needed to empower human progress everywhere. Our business lies in responding to new risks from cyber crime to terrorism, driverless cars to digital developments. At our heart are our talented people working collaboratively to take our reputation further still.
The Lloyd's market insures risks in over 200 countries and territories and the Corporation of Lloyd's promotes the Lloyd's brand around the world and oversees and provides services to support the market.
It is a busy and exciting time for Lloyd's in the Americas. As the source of more than 40% of Lloyd's business in recent decades, North America is Lloyd's largest region and expected to continue growing as we increase our efforts to profile the brand and position Lloyd's at the forefront of the industry.
Reporting to the Head of Global Marketing and the President of North America, this is an opportunity to become an integral member of the Lloyd's Marketing Communications team. You will provide expert communications counsel to the President North America and develop a communications strategy to support business development across the Americas.
You will spearhead the regional delivery of proactive communications, along with reactive handling to protect Lloyd's reputation. You will work closely with the broader Marketing & Communications team to produce regional digital content and marketing collateral while managing the planning and delivery of events, as well as contributing to planning, speech writing and briefing for senior stakeholders' visits to the region with the ultimate aim of increasing the amount of business written by Lloyd's.
Delivery of media and marketing activities will be supported by a public relations agency and other local partners as needed, with the ultimate aim of increasing the amount of business written by Lloyd's.
What will you do?
Work with key stakeholders and business leaders in the region to create a regional communications strategy to support Lloyd's business development plans by:
Delivering multi-channel communications campaigns, supported by the External Communications and Marketing teams and a regional public relations agency
Building a detailed understanding of Lloyd's audiences in the Americas and determine the best communications channels to engage with them effectively
Manage the public relations agency and ensure activities are correctly focused, prioritised and measured
Ensure that regional media enquiries are dealt with in a timely manner, including outside usual office hours
Developing Lloyd's representatives as spokespeople in the Americas
Advising Lloyd's senior team, including the Chairman and Chief Executive, on regional media-handling and issues-management
Supporting Lloyd's representatives in the Americas in preparing for speaking engagements and continually identify opportunities to generate media coverage regionally
Embedding robust and routine evaluation of Lloyd's regional communications activities and act on the findings
Working collaboratively with all team across Marketing Communications and the Corporation
What you'll need
Experienced and senior communications professional, with well-rounded skills and a track record of delivering excellent results in the North America region
Ability to think strategically, and be able to identify links between issues; anticipate emerging opportunities and risks; and take action based on excellent judgment, planning and creativity
Media relations expert with a strong understanding of the communications landscape and relationships with the business media in the Americas
Skilled writer with experience of crafting editorials, speeches and messages to persuade and engage audiences
Experience of advising senior figures, including C suite
Well organized with excellent planning skills, and the ability to work autonomously when needed, responding to changing demands and reprioritizing accordingly
Ability to develop relationships across the Corporation, the insurance market and the media globally
Spanish language skills and experience working on communications campaigns in Latin America is also desirable
As the successful candidate, you can expect to be rewarded with a competitive salary, an enviable range of benefits and a true life balance.
To apply, please visit www.lloyds.com
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