Regional Marketing Project Manager

Arthur J Gallagher & Co. Atlanta , GA 30301

Posted 1 week ago

Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.

Gallagher Benefit Services, Inc (GBS) consistently stands out in a competitive marketplace as an employer of knowledgeable, highly skilled and competitive talent. We are a company that touches businesses and their employees on a personal level. At the core, our job is to help protect the health and wellbeing of employees and their families and provide for their financial security, while allowing employers to attract and retain the people they need to grow and succeed.

Position Summary:

The Regional Marketing Project Manager ensures the timely and effective implementation of specific regional/branch-specific marketing plans. This includes project management support for regional-specific campaigns, event/seminar marketing programs, association marketing, advertising, public relations and social media, to name a few. The Regional Marketing Project Manager will be responsible for building effective relationships with branch leadership, sales leadership, divisional marketing team members and divisional resources (ART, practice areas, etc.), and will work closely with regional marketing leaders. This role will support the annual marketing planning process, tracking marketing spend throughout the year, assess association and event marketing opportunities, and work closely with the field sales enablement teams to successfully implement marketing programs. This role requires a thoughtful and creative thinker as well as someone who is extremely organized, able to meet deadlines and work successfully in a team environment.

Specific Responsibilities:

  • Support the development of regional/branch marketing plans and serve as the primary contact for plan implementation

  • Support the tracking and management of regional marketing spend (annual budget coordination)

  • Support regional sponsorship commitments by helping initially vet the opportunity when requests are made (leveraging corporate form) and bringing in the regional marketing leader as needed to the discussion. If a sponsorship commitment is made, coordinate marketing brand presence and any ticket or attendance opportunities associated with the investment.

  • Manage and communicate all regional marketing initiatives locally (including divisional programs); responsible for driving local engagement through impactful influence

  • Serve as first point of contact for all regional/branch marketing-related questions and concerns before involving marketing field lead, divisional or corporate team; act as a gatekeeper and ambassador in alignment with corporate/divisional marketing rules, guidelines and policies

  • Serve as first point of contact for all PR and media-related inquiries or initiatives, bringing in the appropriate divisional resources and regional marketing lead as needed and following our media policies

  • Serve as the first point of contact to assess new marketing requests ensuring a thoughtful business plan is considered prior to new investments both from a time and expense standpoint, bringing in the regional marketing lead as needed; draft creative and project briefs as needed

  • Develop association marketing plans as determined during the annual planning process to ensure we maximize our marketing efforts, leveraging all available benefits as part of the sponsorship; goal to obtain speaker engagements, newsletter presence and other PR-focused opportunities for brand awareness

  • Ensure the Gallagher brand is consistent; ensure the brand is integrated appropriately throughout all collateral and local/regional initiatives (seminars, events, association content, etc.)

  • Track and measure effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI

  • Review, edit and proof new content developed

  • Serve as liaison with the ART department, submitting branch and regional requests

  • Promote cross-marketing opportunities - encourage greater learning, communication and sharing of ideas across the Gallagher marketing community

  • Support the on-boarding of new merger partners and drive marketing integration as directed by regional marketing leader

  • Other duties as assigned by regional leadership team and corporate/divisional marketing

Required:

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • 5+ years relevant experience in B2B marketing.

  • Strong technical skills across Microsoft Office Suite, especially Microsoft Excel.

  • Experience with Workfront or other project management software/applications.

  • Strong communication skills.

  • Excellent time management & organizational skills.

Nice to Have:

  • Proven record of successful client management/relationship building

  • Experience executing marketing projects that resulted in increased brand visibility and sales leads

  • Strong communication skills

  • Excellent time management and organizational skills

  • Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels

  • Experience creating marketing scorecards, dashboards or other relevant reports

  • Experience creating annual marketing plans and managing marketing budgets

  • Event and association marketing experience

  • Insurance industry experience

Personal Attributes:

  • Service-oriented and responsive mindset

  • Strong organization skills, and ability to meet tight deadlines

  • Highly motivated with a strong work ethic; able to operate independently and with minimal supervision

  • Ability to work and interact smoothly and effectively across multiple marketing channels in a team-oriented environment

  • Ability to handle pressure, prioritize and manage multiple projects simultaneously and accurately, to meet tight deadlines

  • Analytical and strategic thinker with excellent time management and problem solving skills

U.S. Eligibility Requirements:

  • Interested candidates must submit an application and resume/CV online to be considered

  • Must be 18 years of age or older

  • Must be willing to submit to a background investigation; any offer of employment is conditioned upon the successful completion of a background investigation

  • Must have unrestricted work authorization to work in the United States. For U.S. employment opportunities, Gallagher hires U.S. citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work authorization (F, J, H or L visas), such as students in practical training status. Exceptions to these requirements will be determined based on shortage of qualified candidates with a particular skill. Gallagher will require proof of work authorization

  • Must be willing to execute Gallagher's Employee Agreement or Confidentiality and Non-Disclosure Agreement which requires, among other things, post-employment obligations relating to non-solicitation, confidentiality and non-disclosure

Gallagher offers competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function) training programs, matching gift program, and more.

Gallagher believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, sex, color, disability, national origin, religion, creed, age, marital status, citizenship, veteran status, gender, gender identity / expression, actual or perceived sexual orientation, or any other protected characteristic. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

#LI-KF1


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VIEW JOBS 4/12/2019 12:00:00 AM 2019-07-11T00:00 Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect them and fuel their futures. Gallagher Benefit Services, Inc (GBS) consistently stands out in a competitive marketplace as an employer of knowledgeable, highly skilled and competitive talent. We are a company that touches businesses and their employees on a personal level. At the core, our job is to help protect the health and wellbeing of employees and their families and provide for their financial security, while allowing employers to attract and retain the people they need to grow and succeed. Position Summary: The Regional Marketing Project Manager ensures the timely and effective implementation of specific regional/branch-specific marketing plans. This includes project management support for regional-specific campaigns, event/seminar marketing programs, association marketing, advertising, public relations and social media, to name a few. The Regional Marketing Project Manager will be responsible for building effective relationships with branch leadership, sales leadership, divisional marketing team members and divisional resources (ART, practice areas, etc.), and will work closely with regional marketing leaders. This role will support the annual marketing planning process, tracking marketing spend throughout the year, assess association and event marketing opportunities, and work closely with the field sales enablement teams to successfully implement marketing programs. This role requires a thoughtful and creative thinker as well as someone who is extremely organized, able to meet deadlines and work successfully in a team environment. Specific Responsibilities: * Support the development of regional/branch marketing plans and serve as the primary contact for plan implementation * Support the tracking and management of regional marketing spend (annual budget coordination) * Support regional sponsorship commitments by helping initially vet the opportunity when requests are made (leveraging corporate form) and bringing in the regional marketing leader as needed to the discussion. If a sponsorship commitment is made, coordinate marketing brand presence and any ticket or attendance opportunities associated with the investment. * Manage and communicate all regional marketing initiatives locally (including divisional programs); responsible for driving local engagement through impactful influence * Serve as first point of contact for all regional/branch marketing-related questions and concerns before involving marketing field lead, divisional or corporate team; act as a gatekeeper and ambassador in alignment with corporate/divisional marketing rules, guidelines and policies * Serve as first point of contact for all PR and media-related inquiries or initiatives, bringing in the appropriate divisional resources and regional marketing lead as needed and following our media policies * Serve as the first point of contact to assess new marketing requests ensuring a thoughtful business plan is considered prior to new investments – both from a time and expense standpoint, bringing in the regional marketing lead as needed; draft creative and project briefs as needed * Develop association marketing plans as determined during the annual planning process to ensure we maximize our marketing efforts, leveraging all available benefits as part of the sponsorship; goal to obtain speaker engagements, newsletter presence and other PR-focused opportunities for brand awareness * Ensure the Gallagher brand is consistent; ensure the brand is integrated appropriately throughout all collateral and local/regional initiatives (seminars, events, association content, etc.) * Track and measure effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI * Review, edit and proof new content developed * Serve as liaison with the ART department, submitting branch and regional requests * Promote cross-marketing opportunities - encourage greater learning, communication and sharing of ideas across the Gallagher marketing community * Support the on-boarding of new merger partners and drive marketing integration as directed by regional marketing leader * Other duties as assigned by regional leadership team and corporate/divisional marketing Required: * Bachelor's degree in Marketing, Business Administration, or related field. * 5 years relevant experience in B2B marketing. * Strong technical skills across Microsoft Office Suite, especially Microsoft Excel. * Experience with Workfront or other project management software/applications. * Strong communication skills. * Excellent time management & organizational skills. Nice to Have: * Proven record of successful client management/relationship building * Experience executing marketing projects that resulted in increased brand visibility and sales leads * Strong communication skills * Excellent time management and organizational skills * Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels * Experience creating marketing scorecards, dashboards or other relevant reports * Experience creating annual marketing plans and managing marketing budgets * Event and association marketing experience * Insurance industry experience Personal Attributes: * Service-oriented and responsive mindset * Strong organization skills, and ability to meet tight deadlines * Highly motivated with a strong work ethic; able to operate independently and with minimal supervision * Ability to work and interact smoothly and effectively across multiple marketing channels in a team-oriented environment * Ability to handle pressure, prioritize and manage multiple projects simultaneously and accurately, to meet tight deadlines * Analytical and strategic thinker with excellent time management and problem solving skills U.S. Eligibility Requirements: * Interested candidates must submit an application and resume/CV online to be considered * Must be 18 years of age or older * Must be willing to submit to a background investigation; any offer of employment is conditioned upon the successful completion of a background investigation * Must have unrestricted work authorization to work in the United States. For U.S. employment opportunities, Gallagher hires U.S. citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work authorization (F, J, H or L visas), such as students in practical training status. Exceptions to these requirements will be determined based on shortage of qualified candidates with a particular skill. Gallagher will require proof of work authorization * Must be willing to execute Gallagher's Employee Agreement or Confidentiality and Non-Disclosure Agreement which requires, among other things, post-employment obligations relating to non-solicitation, confidentiality and non-disclosure Gallagher offers competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function) training programs, matching gift program, and more. Gallagher believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, sex, color, disability, national origin, religion, creed, age, marital status, citizenship, veteran status, gender, gender identity / expression, actual or perceived sexual orientation, or any other protected characteristic. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business. #LI-KF1 Gallagher Bassett NZ Ltd Atlanta GA

Regional Marketing Project Manager

Arthur J Gallagher & Co.