Regional Marketing Mgr, Nashville, TN - Charlotte Division

Description

The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix event marketing activities in an effort to drive sales and build brand equity. Responsibilities include:

• serving as primary management contact for external partners as it pertains to sponsorship/special event marketing
• providing regional input for divisional communication planning to increase brand awareness and market share
• advocating marketing innovation and quality improvement and
• managing special divisional marketing-related assignments

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
• at least four (4) years of combined Marketing Communications experience in developing marketing strategy briefs, planning and managing project budgets
• knowledge of marketing strategies, principles, and processes
• knowledge of marketing tools, techniques and best practices
• knowledge of marketing consumer behaviors and trends
• knowledge of marketing effectiveness, strengths, limitations, and basic relative costs of various media channels (i.e. print, digital, social, broadcast, etc.) including multicultural communications
• experience analyzing, media and market research data, financial data, consumer research and database trends.
• excellent communication skills; both verbal and written
• budget management skills
• ability to lift a minimum of 50lbs
• basic Microsoft Office 365
• willingness to work evenings, weekends (Sat and Sun) or at home as needed and
• willingness to travel with overnight stays up to one week or longer

Preferred Qualifications

• Masters of Business Administration or equivalent experience
• six (6) or more years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including two (2) years Field Marketing experience in a large company/retailer with budget management responsibilities
• intermediate knowledge of SharePoint
• knowledge of the grocery industry and competitors
• knowledge of Retail and other Publix Support Departments' operations