It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Associate will be responsible for developing strategy to create top-of-mind brand awareness across our markets using media, signature sponsorships, donations and community engagement opportunities. Working hand in hand with sales force leads and business line managers, this individual will oversee local marketing planning & execution, manage effective use of business development spending, track community/regional spend and demonstrate ROI on spend. Communication will be key - gathering intel from community leaders to share with corporate marketing and communicating corporate strategy and bank-wide initiatives into the local markets, as well as creating communication channels among markets to ensure consistency and synergy.
Essential Duties and Responsibilities
Guide community engagement, branding and public relations initiatives across markets
Manage local marketing budgets to ensure geography stays on track and within budget throughout the course of the year. Report ROI where possible. Report and track on local market budget spend.
Support team in executing all local sponsorships and partnerships. Provide insight & learnings from sponsorships across the footprint in order to better structure partnerships, asset lists, etc.
Assist with ticketed asset distribution, usage tracking and ROI tracking. Review new ticket opportunities with local market and help perform valuation.
Oversee coordination of local business development events.
Supervise coordination, organization and execution of events for geographies, including recruitment of participants and all logistics (customer appreciation, cause marketing, tailgates, bank sponsored programs, etc.)
Work with corporate marketing managers to meet business objectives in local markets and divisions. Act as a liaison between senior management in the geography and corporate marketing to identify corporate marketing needs for the geography centered around business goals and objectives.
Oversee local brand media spend, creative selection and asset delivery. Ensure brand and message consistency across footprint.
Stay apprised of and report on competitive efforts/offers in the markets. Report on these to marketing management.
Assist in special projects in marketing department.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations
Ability to read, analyze and interpret financial report and/or legal documents
Ability to write simple correspondence, procedures, routine reports and business correspondence
Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other employees in the organization
Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public
Education and/or Experience
BS/BA degree in Marketing, Advertising, Communications or a related discipline required
10-15 years' experience in a related position
Event planning experience
Other Qualifications (including physical requirements)
Proofing and Editing skills
Creativity to produce effective business messaging
Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications. Simmons First National Corporation and its subsidiaries are committed to Affirmative Action Programs consisting of results-oriented procedures to ensure equal employment opportunities. These programs require positive action in lieu of neutral non-discrimination and merit hiring/performance policies.