Regional Marketing Manager

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Job Type

Full-time

Description

Are you a dynamic leader with the business and marketing acumen to spearhead specialized local advertising and branding success for outdoor services? RYAN is seeking a Regional Marketing Manager to manage our central midwest region's marketing strategies while actively contributing to strategic merger and acquisition initiatives. At RYAN, we foster a dynamic work environment where creativity and innovation are highly prized. As a Regional Marketing Manager, you'll have the chance to make a substantial impact on the expansion of our rapidly growing brand and contribute to the ongoing success of our dedicated team of employee-owners.

Responsibilities:

• Develop comprehensive regional marketing plans for our outdoor services that align with corporate objectives and local market dynamics.

• Market our employee-owned, faith-based company as a great place to work.

• Coordinate and manage marketing campaigns, events, and promotions tailored to resonate with regional audiences and drive customer engagement.

• Build and foster relationships with local stakeholders, including partners, vendors, and community organizations, to support marketing efforts and enhance brand reputation.

• Analyze regional marketing performance, providing regular reports and insights.

• Collaborate cross-functionally to align marketing plans, schedules, and budgets with overarching company strategies and objectives.

• Manage marketing around new product launches for alignment and coordination across teams.

• Hold regular meetings with branch management to plan, report, and calibrate marketing initiatives.

• Work with the VP of Regional Operations to align strategies with branch goals.

• Act as a liaison between Ryan Lawn & Tree (RLT) and potential acquisition candidates with a focus on fostering friendly and responsive communication.

• Guide newly acquired partners in the full integration of RYAN brand standards at the local level, maintaining consistency and quality across all locations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Quality Experience or MBA preferred.

• 3+ years of proven results-driven experience in regional marketing, strategic acquisitions, or a related role, preferably within the home services sector.

• Strong understanding of marketing principles, strategies, and tactics, with a focus on driving brand awareness and customer engagement.

• Excellent project management skills with the ability to plan, execute, and oversee multiple marketing initiatives simultaneously.

• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with the team.

• Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.

• Ability to thrive in a fast-paced environment and adapt to changing priorities and requirements.

• A strong leader who can motivate and inspire cross-functional teams toward common goals.

• Proficiency in Salesforce CRM software, including experience with data management, lead tracking, and reporting a plus.

Join our team and play a key role in shaping the success of our regional marketing efforts while also driving strategic acquisitions to fuel our growth!

Why work at RYAN?

RYAN is a proven leader in the lawn and landscape industry and has a reputation as one of the highest-quality lawn and tree companies in the nation. Our rapid, sustained growth has and will continue to provide advancement opportunities for employees that excel in their careers. In addition to being a non-smoking & EEOC company with advancement opportunities, other great benefits include:

• Salary Range: $65,000 - $85,000 based upon experience

• Bonuses available

• Excellent benefits package

• Health Insurance

• 401k w/ company match

• Dental/Vision and more

• 100% Employee Stock Ownership Plan

• 11 Paid Holidays

• 17 Days Paid Time Off

• Fridays: potential for remote work.