Regional Marketing Manager | Hybrid

The Regional Marketing Manager position is responsible for the marketing strategy, support, reporting, communication, and lead analysis for the region's campus student recruitment and communication initiatives. This position will maintain weekly/monthly contact with the campus director of their assigned school to discuss marketing plan results, develop strategies that improve lead generation, and support local campus initiatives.

Are you a dynamic marketing professional passionate about driving results and making an impact?

We seek a talented Regional Marketing Manager to join our team and lead the marketing strategy for our campus student recruitment and communication initiatives.

ESSENTIAL FUNCTIONS:

• Identify and develop marketing opportunities across multiple channels

• Ensure the proper execution of all aspects of the media plan specific to the assigned campuses

• Serve as liaison between campuses and marketing teams

• Oversees the development of campus programmatic lead budget and performance, including weekly lead forecasting and identification of solutions when lead budgets are not being met

• Prepares and participates in strategic planning with admissions, operations, and campus teams

• Provides marketing insight, reports lead generation performance

• Serves as a critical member of regional teams, providing insightful reporting, leading performance forecasting, and marketing-driven solutions

• Serves as co-relationship manager with external agency partners and participates in meetings, planning sessions, and goal-setting

• Presents to the executive leadership team key areas, including campus lead performance and marketing accountability

• Reviews KPIs and results with marketing team members and partner agencies to optimize lead generation campaigns that drive results - including creative rotation, messaging, segmentation and target identification, and conversion

• Responsible for alignment with the Corporate Director of Marketing to stay within organizational costs, managing campus budgets for the region

• Research market segments and demographic trends and become an expert in understanding their assigned campuses' program offerings. Works with key departments to assess demand for campuses, programs

• Develop and manage campus creative campaigns, collaborating with other team members and agencies

Develop unique marketing strategies for key audiences

• Development and management of email nurture, SMS, and promotional campaign strategy

Maintains partnerships with internal home office teams

• Coordinate with the marketing team to update and report campus competitors

• Identify, recommend, and consult on local campus marketing or sponsorship opportunities

• Identify campus-based departmental marketing needs (collateral, signage, lobby development) and coordinate with marketing project managers and designers

• Collaborate with the digital and social media teams for engagement for assigned campuses

• Support and provide promotional support for campus-based events like job fairs, high school tours, educational fairs

• Oversight and development of campaigns related to campus program launches, campus moves, and grand openings

• Additional related duties as assigned

CORE COMPETENCIES:

• Communication

• Leadership

• Collaborative

• Creative

• Analytical

• Critical Thinking

MANAGEMENT DUTIES:

• Monitors and assesses the performance of their team members, providing recognition and rewards and addressing any issues or problems.

• Assigns and directs work to staff members within the department.

• Trains new and existing employees as assigned, providing feedback, coaching, and supporting their professional growth and career advancement.

• Interviews, hires, orients, and trains new employees

• Reviews, approves, and submits the time sheets to the payroll department or system.

MINIMUM QUALIFICATIONS:

• A Bachelor's Degree in Marketing, Business, or Communications

• A minimum of three years of experience in management

• Must have experience with a proven track record in a lead generation/direct response environment

• Strong understanding of digital marketing techniques and platforms

• Experience and success with lead generation and marketing within the Higher Ed industry is a plus.

• Organized and detail-oriented with the ability to work on multiple projects/requests

• Strong conceptual skills and the ability to support and communicate ideas

• Ability to produce routine reports and correspondence and communicate with colleagues

• Position requires some travel

• Must be able to work on site-Phoenix (Mesa) AZ-based position

PREFERRED QUALIFICATIONS:

• Experience and success with lead generation and marketing in higher education

• Multi-unit/market experience

REQUIRED LICENSES, CERTIFICATIONS, OR REGISTRATIONS:

• None