Regional Marketing Manager

Regional Marketing Manager, North America Retail

Job Description

POSITION INFORMATION

Department

Global Marketing

Reports To

VP, Global Marketing

Work Location

Houston, TX; Calgary, Alberta, or Norwell, MA

Hours of Work

40

Position Type

Full-Time

Rate Type

Salary

SUMMARY

Energy companies rely upon ESG solutions to grow revenue, increase efficiency, and facilitate business innovation. ESG provides the broadest energy sector market and meter data management to deliver an energy transition platform that optimizes the customer-to-cash process for utilities, pipeline and storage, and retail energy providers. The company provides a full suite of financial, land, and field solutions that enable oil and gas producers, pipelines, renewables, and utilities companies to efficiently track and manage their business operations with less staff. Across sectors, ESG automates complex, time-consuming processes with an integrated suite of tools to reduce the cost to serve and increase efficiency through data and insights to get results that matter. ESG is ISO9001/27001-certified in the United Kingdom and SOC 2 in North America. We put the power of data in your hands. ESG is backed by Accel-KKR, a global software-focused private equity firm with $19 billion in cumulative capital commitments. Visit www.esgglobal.com to learn more.

We are seeking a leader for our North American regional marketing for our retail products, reporting to the VP, Global Marketing. In this role, you will lead the development and implementation of ESG's marketing strategy for North America retail energy and ensure alignment with key stakeholders.

POSITION RESPONSIBILITIES

Your responsibilities will include:

• Multi-channel campaigns

• Create and execute targeted, thematic marketing campaigns that span digital platforms (website, social media, email marketing), content marketing (blogs, case studies, white papers), and both industry and company-driven events.

• Campaign themes and messaging

• Use an understanding of market issues, customer challenges, and ESG's unique business value to create innovative campaign themes and messaging that resonate with target audiences.

• Full buyer's journey

• Create programs to generate new demand and nurture leads across the buyer's journey.

• SEO & SEM

• Contribute to the development of search engine marketing, SEO, and PPC strategies for the region.

• Account-based marketing (ABM)

• Develop and execute ABM campaigns that increase close rates and up-sell/cross-sell in strategic accounts.

• Event strategy

• Identify, prioritize, and strategize presence at industry events. Develop strategies to break through in a crowded marketplace. Provide in-person support for marketing events and exhibitions as needed.

• Performance metrics & KPIs

• Track and analyze performance metrics and provide data-driven insights to optimize marketing campaigns. Monitor overall KPI metrics against targets and generate monthly and quarterly overall metrics reports.

• Planning

• Develop annual and quarterly marketing plans spanning multiple marketing channels.

• Budget

• Develop the regional marketing budget, ensuring optimal allocation of resources across marketing channels. Maximize and optimize budget spend without exceeding budget. Process and approve purchase orders and invoices in a timely manner.

• Execution

• Utilize tools to ensure that project tasks are reviewed and completed as planned.

• Cross-functional collaboration

• Collaborate with the sales and marketing teams to prioritize and develop effective lead generation and sales enablement activities.

• "Voice of the region"

• Closely understand the unique needs of your sales team, prospects and customers; advocate to the rest of the marketing organization for campaigns, content, product launches and sales enablement to meet those needs.

• Continuous flow

• Ensure a steady flow of new content, social media, and marketing campaigns that engage audiences.

• Website and social media posting

• Post content to website (product pages, careers, news etc), social media and advertising channels.

• Vendor relationships

• Manage relationships with third party agencies, freelancers, and suppliers. Ensure that deliverables meet specifications for quality, budget and timeliness.

• Leadership

• Lead and mentor a small team, driving continual performance improvement and growth. Delegate tasks and foster a collaborative and supportive work environment with the wider marketing team.

• Corporate communications

• Promote ESG events and corporate activities (such as staff and charitable events) via social media and internal communication channels.

• Benchmarking

• Benchmark against direct competitors and best-in-class marketers to utilize new and creative marketing strategies and tactics.

ABOUT YOU

Essential:

• Able to demonstrate ESGs key values of

• Excellence: be accountable to deliver our best.

• Passion: show how much we care each day.

• Integrity: do the right thing when no one is looking.

• Collaboration: work together to succeed together.

• Proven experience developing and executing successful marketing campaigns across various channels.

• Outstanding project management skills - you've achieved exceptional results with cross-functional teams.

• Highly organized with excellent time management skills and an ability to focus on what is most important.

• Attention to detail - you're reliable, you strive for excellence and you avoid cutting corners.

• A good work ethic and the ability to manage multiple priorities in a fast-paced environment.

• Excellent analytical and problem-solving skills with the ability to translate data insights into actionable marketing strategies.

• Proven ability to develop and manage budgets effectively.

• Strong communication skills.

• Skilled in Adobe Creative Suite, Hubspot, Wordpress, Google Analytics as well as basic Microsoft Office (Word, Excel, PowerPoint).

• Adaptable with a willingness to learn.

• Strong knowledge of social media platforms.

Desirable:

• Experience marketing to the energy sector.

ISO AWARENESS

• Follow IMS Policies

• Reporting of Incidents

• ISO Responsibilities

• ISO Staff Awareness