Regional Marketing Manager

Eaton Corporation Warsaw

Posted 7 months ago

Eaton Electrical has new opening for:

Regional Marketing Manager

Location: Poland/Hungary/Romania

Supported Countries: Poland, Chech Republic, Slovakia, Hungary, Adriatic, Romania, Ukraine, Turkey, Russia

Marketing Budget to manage approximately 2.5 Mil $


Responsible for leading the development of an integrated marketing plan, defining priority and choice and targeting customers in the key selected industry segments in the CEE region aligned with sales target and supporting local growth initiative.Drive the organization and process change to transform the actual marketing activities, in the regions, to be aligned with the new ES marketing vision, with the divisions and with the marketing best practices in the industry.

Reinforce marketing tools, process and content standardizations to execute measurable, efficient and data-driven marketing activities.

Manage the regionals and marketing team setting goals and directions.

Work with the regional sales VP and countries sales leaders to define strategic and marketing plans to focus on the right segment and initiatives driving sales grow in the region.

Build a marketing community and mode operandi which will increase regional and central cooperation to improve efficiency and effectiveness of the marketing activities in region.

Expand the marketing activities to the identified axis: marketing intelligence, offer support, channel marketing, segment approach, pricing management, communications activities including digital marketing, PR and events.

Support a culture of continuous improvement and share impact of all marketing programs and activities with wider EMEA team to support development of functional excellence.

Manage the marketing budget in the region in alignment with the central marketing budget


University Degree in or MK/Business/Engineering school

Complementary Business degree a plus

Experience in Engineering industry working in large multinational companies with relations to the building market

Great learning and listening ability

Ability to drive both direct and indirect team

Ability to define, articulate and promote a technical and commercial vision for a complex application

Ability to execute multiple and complex projects simultaneously

Ability to work in a highly international environment /in virtual teams (across different locations) / in a matrix organization

Ability to think and act strategically

Ability to drive change

Strong customer-orientation

Strong written & oral communications skills

Good presentation skills

Good interpersonal skills

Fluent in English, additional languages of the region is a plus

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Regional Marketing Manager

Eaton Corporation