Regional Marketing Event Coordinator

As a Regional Marketing Event Coordinator, you will be responsible for aligning with the regional sales team through the development and management of field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will partner closely with the commercial team, demand generation and campaign marketing teams, as well as the partner team.

This is a strategic as well as an execution role, so the ideal candidate is a self-starter with a natural curiosity to learn and to explore with the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment.

Your mission, should you choose to accept it:

• Research, plan and execute regional demand generation and event campaigns including owned physical and virtual events, third party conferences and trade shows, and regional hospitality field events

• Manage logistics and execution of events, including shaping event themes, coordinating the building landing pages and operational campaigns, working with outside vendors on event logistics, overseeing branded swag fulfillment, managing event sales staffing, and setting and defining lead goals and metrics for each event

• Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets

• Manage regional budget, SFDC campaign tracking, and other processes to meet operational targets and SLAs

• Maintain alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy

• Evaluate all event campaigns' impact and ROI to determine the success and forecast for potential future investment

• Focus on owning the region and working cross-functionally by collaborating closely with sales, product, and other marketing teams to ensure consistent messaging and optimal use of resources across different regions and functions.

• Demonstrate strong project management skills by effectively planning, executing, and closing projects, managing timelines, coordinating cross-functional efforts, and ensuring that deliverables meet quality standards and deadlines.

• Exhibit meticulous attention to detail in all aspects of event planning and execution, including budget management, vendor coordination, and post-event analysis, ensuring that all logistical and operational elements are flawlessly executed and aligned with strategic objectives.

️ You'll be a great fit if you bring a few of the below with you:

• 2+ years of experience in field or event marketing ideally within a B2B environment

• Passion for and ability to develop creative campaigns and approaches to solve regional challenges

• Proven success in developing and managing field marketing programs and relationships with large enterprise sales organizations

• Hands-on execution ability to manage multiple priorities with effective project management

• Excellent verbal and written communication and interpersonal skills

• Experience with marketing tools like HubSpot and Salesforce is a plus, as well as other tools such as (e.g., Microsoft Office, Slack, Asana)

• Self-starter capabilities to take initiative with an optimistic "can do" attitude and a strong sense of teamwork

• A keen interest and creative spark in developing innovative ideas for messaging and creative design.

• This role involves significant travel, with approximately 40% of your time dedicated to traveling for various events and engagements.