Lennar Boca Raton , FL 33427
Summary of Position Requirements
The Regional Marketing Director is responsible for the oversight and support of the Regional and Division Level marketing and communication strategies with a focus on efficiencies and strategy implementation. The Regional Marketing Director will work closely with Division Leadership to insure that marketing efforts are compliant, strategic and implemented as effectively as possible. #CB
Primary Duties and Responsibilities
Direct the Regions overall marketing and public relations efforts in partnership with Corp. Mktg. Team.
Partner in the development and execution of Realtor involvement and outreach programs.
Support the strategy development of Regional and Division level events. Facilitate post-event analysis and drive change based on results.
Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations campaigns.
Insure that community and Welcome Home Center signage is compliant with Lennar branding.
Work with Directors of Sales to manage and continuously develop the Divisions' Inventory Home Sales effort
Support the production of Divisions' "In-Site" technical presentations to assure on-time completion prior to new community openings.
Partner with Division Marketing Teams to in researching and implementing new opportunities to promote the division's communities, as well as fine-tune and improve existing digital campaigns
Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends
Model Merchandising Insure consistency in excellence work closely with model home decorators and Directors of Sales on colors, layout of furniture in model homes
Support Division Marketing teams with strategy and implementation as they work closely with model home decorators and fitness providers to guide development of lifestyle facilities in communities where they will exist.
Conduct in-depth assessments of the performance of marketing campaigns, events and digital marketing efforts within Divisions on an individual, quarterly and annual basis. Present findings to Divisions and Region in order to support business plan development, forecasting and future implementation.
Utilize assessment results to decrease marketing spend Region-wide
Education and Experience Requirements
Bachelor's Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred.
Homebuilding and/or Commercial Real Estate Experience Preferred.
Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations.
Intermediate or Expert level knowledge of Microsoft Office
Experience with Google Analytics, Sprinklr Required
Valid driver's license and good driving record
Valid auto insurance coverage
Ability to prepare written documentation and complete contract negotiations