Regional Marketing Director

Company Description

AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world.

Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together.

Job Summary

Ayr Wellness is looking for a highly creative, forward-thinking Regional Marketing Director to support retail and brand specific marketing initiatives at the local level. In this role, the Regional Marketing Director is responsible for working directly with the National Field Marketing Director to strategize and execute all consumer programming, menu planning, and promotional strategy, utilizing a data driven approach to customer relationship management.

Duties and Responsibilities

• Plan and implement marketing calendar, to target increased brand exposure, customer growth, and positive sales growth

• Manage reporting, budgets and KPI metrics for regional sales and marketing activities Compiling, analyzing, and reporting financial data

• Set retail menu plans, incorporating competitive pricing structure, with a valuable brand assortment that caters to the regional market needs

• Offer competitive analysis (potential sales, pricing, gap analysis), market research and trends, and comparing product line with key competitors

• Create and implement effective customer loyalty programming, lead generation and customer acquisition tactics

• Lead a cross functional local process around innovation and new product development

• Develop brand strategy, consumer segmentation, targeting, and positioning of brand and in the development of the brand architecture to measure and analyze sales impact, and the profitability/ROI of marketing expenditures

• Serve as liaison between Corporate and the selected region, providing ongoing updates on the cannabis industry and community

• Management of Marketing Project Manager, Digital Marketing Manager, and Retail Marketing Manager

Qualifications

• Must be able to thrive in a fast-paced, quick-changing environment

• Self-starting, forward thinking idea generator with entrepreneurial spirit

• Fully engaged, team player with excellent communication skills

• Knowledge of market research practices and techniques

• Experience analyzing data

• Knowledge of owned, earned and paid platforms

• Project management skills, with experience running large scope projects with cross over departments

• Cannabis experience a bonus, but not required

• At least 5 years of experience in marketing, growth marketing, retail, shopper marketing and/or crm management

Education

• Bachelor's degree in marketing, or equivalent

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world. And it wouldn't be possible without our exceptionally talented team. We're proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion.

AYR Wellness is committed to the policy that all persons have equal access to employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans' status.