Regional Integration Lead - Consumer Segments

Harley-Davidson, Inc. Milwaukee , WI 53201

Posted 8 months ago

Auto req ID: 1574

Title: Regional Integration Lead - Consumer Segments

Job Function: Product Management

Location: JUNEAU

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Shift: SHIFT1

We are paving more roads to Harley-Davidson by developing exhilarating new products, creating broader access to our iconic brand, and building a stronger dealer network. We can't do it without the best and brightest. Step one of this strategic acceleration is adding talent who can blow the doors wide open with innovation and creativity while staying true to the Harley-Davidson brand and legacy. We are focused on the next 115 years. Are you in?

The Consumer Segment teams are part of the Consumer Portfolio Management (CPM) organization, which encompasses Consumer Insight, Consumer Research and Analytics, Product Management and Go-To-Market strategy. The broader CPM organization are experts and advocates for consumers driving inspired product / service solutions that shape H-D's future. The CPM Organization plans, brings to market, and manages our portfolio of products and services for Motorcycles, and Parts & Accessories.

The Consumer Segment teams are responsible for effectively identifying market segments and target consumers through superior, consumer-led, data-driven insights to drive and support our portfolio plans.

The Regional Integration Lead-Consumer Segments serves as THE liaison between CPM and the sales region they are assigned to. Under minimal supervision of the Consumer Segments Director, develops consumer insights to drive our portfolio plans.

Job Responsibilities:

Consumer Insight

  • Understand company strategic objectives, the assigned marketplace, and working with regional teams to uncover business opportunities

  • Capture and organize regional consumer insights from research, industry data, observation, and various stakeholder groups to be incorporated into portfolio planning

  • Participate in volume planning and pricing, including collaborating with regional sales organizations on product/service positioning

  • Maintain deep knowledge of the regional marketplace and an intent focus to recognize early trends in order to anticipate future or unspoken consumer wants and needs

  • Develops regional / market insights for quarterly performance reporting

  • Serve as Subject Matter Expert for one segment and one sales market

Market Opportunity

  • Identify research & knowledge gaps, prioritize and develop hypotheses to address key business issues.

  • Explore hypotheses to discover the next level of opportunities and challenges.

  • Prepare market opportunity sizing

  • Strategically leverage external knowledge sources to create more complete/deeper recommendations.

  • Recommend strategies and tactics that can be implemented to drive portfolio performance, identify gaps or solve problems

  • Develop and manage consistent approaches to best practice insight level development methods and applications across the organization

  • Provide recommendations/guidance based on market analysis or sales data

Communication:

  • Maintain accurate and current communications around CPM initiatives with appropriate stakeholders including leadership sales regions, marketing, finance and the product development community

  • Ensure the assigned market(s) and relevant market teams are familiar with portfolio target consumers, segmentation & plans

  • Cascade consumer insights to broader organization

Education Requirements

Bachelor's degree in Business, Marketing, Market Research or a related field is preferred.

Experience Requirements

This position typically requires a minimum of 8 years of business experience with specific emphasis on business/ marketing/ research and consumer, retail and market insights - preferably with consumer brands.

  • A true team spirit who thrives on working as part of an enthusiastic and energetic team, and inspiring others; demonstrating a collaborative approach to achieving results and encouraging the inputs and ideas of others

  • Ability to influence across the organization at multiple levels and build collaborative, productive relationships with internal business partners and external vendors.

  • Global perspective and understanding, thinking across borders and cultures

  • Ability to coach, counsel and develop others experience

  • Proven examples of independently taking current job/position to the next level

  • Extremely detail oriented

  • Strong analytical and communication skills

  • Experience leading/interpreting market research

  • Proven ability to work with data from multiple sources, interpret data and turn into actionable insights

  • Experience in strategy development

  • Able to work independently

  • Strong problem solving and presentation skills

  • Effective time management

  • Strong prioritization and follow through

  • Ability to think outside the box

  • Proficient in Excel and PowerPoint

  • Requires frequent and regular travel up to 25%

  • Experience as a motorcyclist or work experience in a motorcycle related products environment is preferred

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 10 - 25%

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is eligible for domestic relocation assistance (within posted country)


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Regional Integration Lead - Consumer Segments

Harley-Davidson, Inc.