Regional Director Of Sales And Marketing

Harbor Retirement Associates Orlando , FL 32801

Posted 5 months ago

Essential Functions:

  • Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing

  • Observes/coaches sales team, and, or personally responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.

  • Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director Events to bring in prospective residents and professionals such as, but not limited to: seminars, speakers, and themed events.

  • Develop and maintain a good working relationship with residents, families and professional providers of care.

  • Maintains a working knowledge of all software programs.

  • Assist in training the managers for weekend back up coverage in MOD Rotation.

  • Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.

  • In sure that every sales team member treats each inquiry with value.

  • Works closely with the Directors of Sales at assigned communities and Vice President of Sales and Marketing in development and implementation of the quarterly marketing plan.

  • Create and implement a strong community outreach program with the Director of Sales at each assigned community.

  • Media and Marketing Planning in consultation with the Vice President of Marketing at assigned communities.

  • Meet occupancy and budget expectations.

  • In consultation with the Vice President of Sales and Marketing, Vice President of Operations, and the Executive Director, reviews hires, trains, disciplines and terminates departmental employees in accordance with HRA policy.

  • Keeps Executive Director informed of daily sales activity.

  • Maintains HRA Hot Board/Move In Move out board.

  • Communicates any special needs of the incoming resident to the appropriate personnel.

  • Manage use of sales toolbox at assigned communities.

  • Assure that staff investigates every alternative before closing a lead.

  • Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.

  • Understand the need of the senior and the aging process.

  • Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.

Non-Essential Functions:

  • Maintain confidentiality of all pertinent information.

  • Complies with all HRA Policies.

  • Possesses strong organizational skills and ability to multi-task and meet deadlines

  • Interacts professionally and effectively with all levels of the organization, residents, family members, etc.

  • Performs other duties as assigned.


  • Bachelor degree from a four-year college or university. Or one to two years of experience and/or training, or equivalent of education and experience.

  • Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.

  • Extensive travel required.

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Regional Director Of Sales And Marketing

Harbor Retirement Associates