Capital Vacations Kissimmee , FL 34741
Posted 2 weeks ago
Position Title: Regional Director of Marketing
Reports To: Vice President of Marketing
FLSA Status: Exempt
Purpose
The Director of Marketing plans and implements both short and long-range sales, marketing, and product development programs targeting existing and new markets.
Principal Duties and Responsibilities
Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
Develops and manages marketing operating budgets
Plans and oversees advertising and promotion activities including print and direct mail
Develops the highest possible long-term market share
Achieves satisfactory profit/loss ratio and market share concerning present standards and industry and economic trends.
Ensures effective control of marketing results and takes corrective action to guarantee that marketing objectives fall within designated budgets
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
Establishes and maintains relationships with industry influencers and key strategic partners
Guides preparation of marketing activity reports and presents to executive management
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
Directs sales forecasting activities and sets performance goals accordingly
Directs staffing, training, and performance evaluations to develop and control marketing programs
Directs marketing channel development activity and coordinates sales distribution by establishing marketing territories, quotas, and goals
Meets with key clients, assisting marketing representatives with maintaining relationships and negotiating and closing deals
Coordinates the liaisons between Marketing and other sales related units
Analyzes and controls expenditures of the marketing division to conform to budgetary requirements
Reviews and analyzes marketing performances against programs, quotes, and plans to determine effectiveness
Provides direct supervision of Marketing Agents: interviews, hires and trains agents; plans, assigns, and directs work; provides performance reviews; motivates, rewards and provides disciplinary action when necessary (termination and conflict resolution)
Resolves issues pertaining to tour statuses, bookings, coding, etc.
Orders and maintains departmental supplies (collateral material, uniforms, etc.)
Compiles data on each Marketing Agents performance
Prepares additional reports deemed necessary by management
Ensures any pertinent information related to Marketing is properly and timely disseminated
Submits the agents payroll on time
Performs other related functions as requested
General Statement - Performs the job assigned, complying with Company policies and procedures, business code of ethics, FLSA regulations, and all applicable laws, as well as ensuring confidentiality, reliability, quality, and productivity.
Job Requirements
Education, Essential Training / Certifications, and Experience:
Bachelors degree/coursework in Business Administration or equivalent experience
Minimum of 5 years of management experience in marketing
Skills, Knowledge, and Abilities:
Excellent verbal and written communication skills
Ability to maintain a high level of professionalism
Ability to recruit, train, and develop Agents while leading by example
Ability to effectively coach, counsel, motivate and mentor Marketing Agents
Exceptional customer service skills
Demonstrated problem-solving ability, capable of quickly finding resolutions and communicating positively and effectively when dealing with upset Owners
Ability to efficiently multi-task
Ability to negotiate effectively
Working knowledge of marketing databases
Detail-oriented and accurate
Ability to carry out responsibilities following the companys policies and applicable laws
Flexible schedule, able to work evenings, weekends and holidays
Shift: Additional hours may be necessary to meet goals, deadlines and to cover shifts as necessary
Travel:
Capital Vacations