Regional Director Of Business Development And Marketing

Avalon Health Care Management Inc. is seeking a Regional Director of Business Development to join our team in Washington!

The Regional Director of Business Development serves as the externally focused strategic and tactical leader for census development and relationship management that drives census and alliance development for the entire region. The role includes acting as a consultant, coach, mentor, and dotted line supervisor for the care center level Directors of Community Relations and Admissions Coordinators. The primary role responsibilities are described below.

$90,000 - $120,000 /annually

Full-time are eligible for:

• 401K

• Medical, Dental & Vision

• FSA & Dependent Care FSA

• Life Insurance

• AD&D, Long Term Disability, Short Term Disability

• Critical Illness, Accident, Hospital Indemnity

• Legal Benefits, Identity Theft Protection

• Pet Insurance and Auto/Home Insurance.

Responsibilities

• In collaboration with the VP of Marketing and Regional Vice President, implement a regional business development plan.

• In collaboration with the VP of Marketing, RVP and care center Administrator, create and implement a business development plan for each care center.

• Analyze each care center's market opportunities and produce measurable growth in census market share for each care center in the region.

• On a monthly basis, provide the VP of Marketing, RVP and Administrators with an external party's business development visitation matrix and calendar review which defines the business purpose and ROI of each activity and define a clean link to the business development and marketing plan.

• Conduct monthly Business Development meetings with each Administrator, Director of Community Relations and Admissions Coordinator to review census development and upcoming activities for the care center.

• Conduct monthly Regional Business Development meeting with the RVP to review census development progress and to develop plans and strategies for the upcoming quarter to maintain or exceed budgeted census.

• Develop and implement a plan to expand the Region's referral base through enhancing the alliance of service providers.

• Evaluate niche marketing opportunities based on discussion with alliances and competitor analysis.

• Routinely complete a competitor analysis to understand market trends, new entrants, etc.

• Complete and/or coordinate the development of rigorous market analysis of the demographics and market opportunities for each care center.

• Facilitate the use of strategic marketing messages, community education, and alliance development to drive business outcomes.

Qualifications

• Bachelor's degree in marketing, public relations, nursing or related field (Masters Strongly preferred)

• 7-10 years of strategic marketing experience, ideally in the health care field

• Demonstrated success with business, review or census growth in previous work roles

• Demonstrated success in working with multiple stakeholders to accomplish business outcomes

• Demonstrated capability in the areas of relationship development, analytics, market analysis and/or strategic planning

• Existing relationships with HMO's and/or referral sources strongly preferred

• Existing knowledge of long-term care/skilled nursing strongly preferred

Avalon Health Care Management is an Equal Opportunity Employer