Regional Clinical Marketing Liaison (RN Or RT)

Noland Health Services Birmingham , AL 35202

Posted 3 months ago

Summary of Duties

Responsible for managing and overseeing the referral process and marketing of all hospitals and surrounding territories. Responsible for developing and implementing census volume growth strategies within a geographic region or territory in order to maintain referral relationships, generate new referrals and meet census volume goals. This position will require 100% travel throughout the division.

Essential Job Functions

  • Collaborates with Director of Business Development to ensure consistent, appropriate admissions, transfers and marketing to maximize referrals and facilitate admissions.

  • Communicates Concerns, market information on competitors, and gives feedback from referral sources to the Director of Business Development.

  • Serves as an interim Clinical Marketing Liaison on an as needed basis.

  • Works with Director of Business Development in identifying, overseeing and facilitating marketing opportunities for referring hospitals, physicians, community and all other referral sources as it relates to an increase in census volume growth for all hospitals, as needed.

  • Collaborates with liaisons on strategic territory planning as needed.

  • Assists liaisons with personal sales/marketing strategies and goals as needed.

  • Oversees territory schedules as relates to census volume growth.

  • Assists with the execution of reports requested by the Director of Business Development.

  • Develops or assists in the development and implementation of hospital sales strategies and goals as part of the marketing planning process in order to increase census volumes and generate additional referrals (weekly, quarterly).

  • Visits physician offices (inside/outside the host hospital) for the purpose of generating new referrals through solid relationship building and educational marketing.

  • Markets services to all potential referral sources (physicians, case managers, discharge planners, prospective patients and other target groups according to the marketing plan(s).

  • Assists with coordination of marketing events throughout the year to promote and provide marketing and educational opportunities for potential referral sources.

  • Attends in-services, Continuing Medical Education, and Continuing Education Units programs sponsored by the Organization.

  • Assists with pre-admission evaluations and provides necessary information to team for purpose of making decision regarding admission, i.e. medication, equipment, procedures, medical equipment, etc.) within 24-48 hours of the referral.

  • Performs on an as needed basis thorough pre-admission patient assessment and determines acceptance based on the following admission criteria: medical necessity (SI/IS), projected length of stay (based on appropriate projected DRG), projected clinical outcome (attainable goal), viable discharge plan, and necessary resource availability (beds, monitors, staffing, etc.).

  • Makes appropriate referrals to physician advisor when documented care does not reflect defined criteria (SI/IS) per specific payor.

  • Completes evaluation communication form and place under the progress note tab in the chart. Update as needed.

  • Coordinates and processes admission to facility for efficient continuity of care, including physician communication, obtaining insurance verification and benefits with completion of pre-certification as indicated, communication with patient/family/significant other and referral hospital contacts.

  • Collaborates and teams with clinical staff in facilitating and implementing physician orders to aid in the timely completion of patient care across the continuum.

  • Collaborates with all appropriate Noland Health Services departments and/or hospitals to strengthen relationships and facilitate the referral process.

  • Identifies and reports opportunities to improve the quality of care for patients in the organization, including patient complaint management and any unusual patient care issues.

Education

Must possess a degree in Nursing or Respiratory Therapy. Bachelor Degree preferred.

Experience

Minimum of two (2) years clinical and marketing/sales experience required. Utilization Review experience is preferred.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
RN Clinical Educator

Diversicare

Posted 4 days ago

VIEW JOBS 1/16/2020 12:00:00 AM 2020-04-15T00:00 Overview Ignite your passion at Diversicare! At Diversicare, our team has a passion for life and a heart for service. We strive to create a warm, caring, safe and professional environment for our customers and each other. We are currently seeking a RN Clinical Educator to join our team. We invite you to APPLY NOW! Ignite your passion at Diversicare! Diversicare provides post-acute care services to patients and residents at 62 skilled nursing and long-term care centers in nine states, primarily in the Southeast, Midwest and Southwest United States. Together, with our team of dedicated healthcare professionals, we leverage our diverse strengths to provide each patient and resident with healthcare serves that best meet their needs. It is Diversicare's Mission to "Improve every life we touch by providing exceptional healthcare and exceeding expectations." We are guided to excellence by five Core Values: Integrity, Excellence, Compassion, Teamwork and Stewardship, as well as 12 Service Standards. We build on trust, respect, customer focus, compassion, diplomacy, appreciation and strong communication skills to shape the culture in our workplace. Diversicare team members play a critical role in fostering an environment of Service Excellence. Our Service Standards are in place to offer support. They lead us to what matters most to our company: creating a warm, caring, safe and professional environment for our customers and each other. Our culture of impassioned service delivery is the Diversicare Difference. DVCR123 Contact: Stacy Hatcher Shatcher@dvcr.com Responsibilities Assesses department needs for training and responds accordingly. Orients new staff members and provides on-going training for employees. Schedules training programs and in-services for all employees. Lectures and demonstrates procedures, using motion picture, DVD's and charts; uses outside consultants/speakers when possible. Observes employees in practical application of procedures and does one-to-one training as needed. Supervises use of company provided online education and monitors compliance. Schedules facility tours and addresses by administrative staff to acquaint new personnel with overall operation and interrelationships of the facility. Develops recruitment strategies for all positions. Assists with selection of open positions. Maintains appropriate documentation of orientation and in-service training for all employees. Follows through with new employees at regular intervals to determine need for additional training and support. Communicates department needs to Administrator and coordinates services within department need, scheduling and budget. Gives input to Administrator regarding budget needs. Coordinates employee service awards and recognition programs. Monitors safe working practices; provides education and coordinates with Safety Committee for corrective/preventive actions. Maintaining effective communication with residents, families and facility staff. Communicates with and educates staff on any new procedures. Assists with development of procedures using job analysis techniques. Assists with the Continuous Quality Improvement Program as needed. Stays current in standard practices through communication with Health Department, C.D.C., etc. Ensure orientation to Electronic Medical Records system with periodic review for understanding of proper documentation. Qualifications Current licensure by State Board of Nursing or certified or licensed Risk Manager with at least two year's of long-term care experience. Demonstrated success in activities dealing with the communication of technical ideas and concepts. Teaching/instructional experience preferred. Diversicare Birmingham AL

Regional Clinical Marketing Liaison (RN Or RT)

Noland Health Services