Ascensus is the largest independent retirement and government savings services provider in the United States, helping over 8 million Americans save for the future. We are experiencing exceptional growth. Ascensus was recently named to the Inc. 5000 List of Fastest-Growing Private Companies in U.S. by achieving 65% revenue increase over three years! Due to our growth, we have a new opportunity for a Director of Marketing Strategy to help drive the growth of the Retirement organization. Successful candidate will be responsible for both leading, managing, and supporting differentiating marketing strategies for product development efforts; offer development; positioning and messaging; demand generation; client loyalty and client experience integration. In addition, candidate will assume responsibility for the strategic and tactical implementation of data driven marketing and thought leadership.
Position is in our Dresher, PA headquarters or can be remote in any state.
Success in this role will demand:
Deep understanding of the retirement business and the sales cycle
Thinking strategically and creatively
Plan effectively with great forethought and attention to detail
Consultation and influencing of stakeholders and leaders of the business
Strong project management abilities
Requires the ability to create and oversee unique strategic programs in support of sales and retention, including the development of exceptional go-to-market plans for new product releases, campaigns and other national efforts
Identify, develop and execute appropriate marketing programs and tools designed to build and extend the Ascensus' brand, generate revenue and support the sales and service teams to strengthen market position
Work closely with the Institutional, Sales and Business Development teams to develop a cohesive plan to help shape and influence our future distribution partner communications, training programs, and other key priorities
Work with Service teams to understand communication needs and support required to existing clients
Envision future state, build strategy and programs to chart our path; ability to create, understand and shape an effective, measureable digital experience
Implement required procedures for effective delivery of programs and materials
Manage high profile projects to ensure our positioning is compelling, differentiating, and targeted to its intended audience
Management of the related activities to gather and summarize competitive information and recommend strategies and tactics that maximize competitive opportunities.
Monitoring of competitive positioning, remaining current on industry trends and regulatory issues and the expected impact.
Collaborate well with product managers and other center of excellence marketing managers to build the brand and deliver business value
Responsibility for adhering to proper legal process and review, vendor development, timeline management and budget creation
Must be available for travel as business requires
Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always should be visible in your actions on a day to day basis showing your support of our organizational culture.
Assist with other tasks and projects as assigned
Establish strong relationships by delivering on projects' specifications and deadlines
Provide strategic and consultative advice and implementation using a service-focused approach through all interactions by offering innovative solutions
Serve as a point of contact for stakeholders; collaborate with internal marketing teams to ensure all projects are on strategy, on brand, and within budget to maximize ROI.
Assist in evaluation of new digital technologies or processes to support improved workflows and execution
Ensure deliverables meet Ascensus Core Values, I-Client philosophy, and is consistent with brand
Attend internal meetings where needed to provide department updates or assist with questions regarding Marketing & Communications deliverables
Conduct internal training on new procedures and rollout of new solutions
Support all team functions for cross-departmental understanding - Assist training new associates
Perform other duties and participate in special projects as assigned by the VP of Marketing & Communications.
BS Degree in Marketing or related field or work equivalent required
Requires a minimum of 10 years' experience in with a strong concentration in retirement products and services, and the marketing discipline; solid knowledge of retirement industry trends impacting savings and purchase behaviors OR Financial Services disciplines.
Out-of-the box thinker, with a passion for envisioning new approaches and creating programs that inspire, motivate, and aim to "convert" interest into action
Requires strong writing ability to craft compelling communications, including the skill of communicating technical topics, both orally and on paper, in a simplified manner
Must be able to work with internal constituents to develop strategic plans to ensure products and services are delivered in an exceptional manner to the marketplace
Wide range of technical expertise regarding industry and competitive landscape, regulatory environment, client interaction, marketing programs, tools and digital experience preferred
Ability to work within a team effectively and willingness to partner and develop strong relationships with other disciplines within the company toward the end of creating integrated, comprehensive programs
Ability to think strategically and to manage a large workload efficiently, including the ability lead others within the company
Willingness to handle tactical implementation at all levels and stages of development as needed
Ability to set marketing agendas consistent with company growth objectives
Delivery of strategic plan consistent with Ascensus' I-Client philosophy
Strong communications and presentation skills dynamic, creative, persuasive and succinct
Strong business sense and attention to detail particularly with regard to program logistics and budget considerations
Ascensus is a place to have a career, not just a job. As the largest US independent retirement and college savings services provider, we put our focus on people. Our culture is guided by sound principles, is committed to high standards, operates with transparency, and welcomes diversity. When you join our team, you get to go to work every day knowing that you help over 6 million Americans save for retirement and college.
Ascensus is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national origin, ancestry, religion, age, citizenship, sex, marital or veteran status, disability or handicap, sexual orientation or any other basis prohibited by applicable law. Ascensus also takes affirmative action to employ, and advance in employment, qualified women, minorities, and covered veterans. Ascensus also makes reasonable accommodations for qualified individuals with disabilities, in accordance with the Americans with Disabilities Act and applicable state laws