Position Summary/Career Interest
The Public Relationships and Events Manager is responsible for participating in the management of the Health System public relations plan to maximize reputation and preference nationally, regionally and locally. As the marketing/communications/PR/media team develops its plan, the Public Relationships and Events Manager will carefully develop the plan to maximize existing partnerships, and identify relationships that are necessary to meet health system objectives, either through sponsorships, event participation, or new relationships. This position will also ensure that relationships remain positive by developing a plan to, on an ongoing basis, assess and mitigate necessary community relationships.
This position will also oversee sponsorship execution and event management to support the hospital executives and strategic needs of the organization.
Works closely with public relations team and consultants, as well as marketing team leadership to ensure our organization's reputation and preference is maximized nationally, regionally and locally.
Ensures all relational marketing activities are brand building, support our reputation, and support strategic growth of the health system in building patient volumes and consumer preference.
1.Point of contact for The University of Kansas Health System sponsorship requests, recommends participation and negotiates assets based on PR plan, input from service line leaders and executives.
2.Manages Venue agreements to ensure brand assets are executed to include Brand adherence; negotiates additional opportunities based on yearly public relations needs.
3.Proactively seeks new sponsorship opportunities to target service line initiative goals.
4.Designs and oversees management of details of sponsorship including: pre-event promotions, processing of sponsorships fees, execution of sponsorship assets and marketing opportunities are completed to ensure that the opportunities are maximized.
5.Works with public relations team, related service line executives and marketing managers to determine how to maximize outcomes and to build corporate relationships within the community.
6.Oversees staff and delegated responsibilities to:
Manage ticket distribution for all sponsorships and works with input from Executives and service lines leaders, and
Manage all contracts to ensure delivery of services meet and exceed expectations as outlined in each agreement. Works with each contract to activate sponsorship above and beyond the contract to meet the strategic needs of the organization through these medical team sponsorships.
EVENT MANAGEMENT AND PROMOTION
1.Manages communications with HEO, UKP leaders, internal communications, service line executives and managers, marketing staff/call center and related areas so all team members are up-to-date on upcoming events and sponsorships
2.Oversees staff and delegated responsibilities for:
Planning of all internal and external health system events,
Coordinating event team to ensure events and projects are successful,
Executing and implementing events,
Ensuring high excellence in event experience to include up-to-date booth materials and exhibits, and portrayal of the hospital's brand; handouts are relevant and up to date and the event staff is prepared with brand elements and talking points,
Supporting event needs including marketing messaging, branding and collateral support,
Communicating event to relevant parties for maximum exposure, and
Attending events and providing event wrap-up report
3.Evaluates event program, making recommendation for future sponsorship considerations and event opportunities, and implements new creative ideas for involvement and partnering.
4.Manages the promotion, advertising and direct mail, social media and promotional postings as needed to promote events.
5.Responsible for executing marketing benefits as part of a sponsorship agreement through Fund Development events, and manages the coordination of event promotion as they relate to service initiatives with Fund Development to ensure event is promoted and marketing assets are coordinated as applicable to ensure event success.
COMMUNITY AND CORPORATE RELATIONS
Works with PR team/consultants to identify organizations/partnerships needed to achieve broad PR/reputation objectives of the organization.Develops partnerships to optimize promotional coverage and external public relation opportunities.Provides support for organizational projects with a community partnership component
Develops and manages promotional plans to support major initiatives identified by the health system.Manages and oversees outreach relationship opportunities to ensure a coordinated effort is delivered and all -promotional efforts are in place. Manages and coordinates opportunities with service line managers to promote service lines and providers.Coordinates media and PR opportunities with Corporate Communications, social media, Hospital Media and Government Relations regularly.
Assists with department functions as needed.Proofreads as necessary.Interacts with PR/Marketing staff for program needs.
Bachelor's Degree in related field, Master's Degree preferred
At least 5 years related experience
The University Of Kansas Hospital