Public Relations Specialist

Summary

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide's continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers - every step of the way.

The Public Relations Specialist supports the development and execution of public relations marketing efforts for the brand including social media channels, programs, and messages.

Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply.

Job Description

Primary Duties

• Support and drive product seeding, identifying new opportunities for authentic placements and exposure.

• Coordinate PR events and manages communications across department stakeholders.

• Coordinate assets needed for PR/influencer agency to execute plans

• Collaborate with the internal creative team to ensure creation of best-in-class PR and events assets that will help us drive the optimal mix of paid-owned-earned media.

• Continuously benchmarks industry data, researches best practices; provides feedback based on competitive landscape.

• Responsible for driving internal brand PR initiatives

• Responsible for creating and delivering assets to support media requests.

• Performs duties consistent with the Company's AAP/EEO goals and policies.

• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required

• Bachelor's Degree in Public Relations, Advertising and/or Marketing or equivalent work experience

• 1+ years Public Relations and/or Marketing experience

• Consumer product experience required; experience in the footwear or apparel industry preferred.

• Strong personal connections with brand mission and understanding of target consumer behaviors.

• Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.

• Strong written communication skills.

• Ability to work autonomously as well as be part of a team.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.