Public Relations Specialist

Position Information

Classification Title Marketing/Public Relations Professional FLSA Exempt FTE 1.00 Minimum Qualifications

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Preferred Qualifications Position Summary

This position will serve as a marketing and public relations professional to assist the state office by writing and publishing client success stories, assisting in the creation of social media marketing plans for local offices, and producing research reports and publics for the Small Business and its impact on Georgia and annual Congressional reports. This position is essential to maintaining adequate marketing and public relations across the 18 SBDC local offices.

Knowledge, Skills, Abilities and/or Competencies

Excellent writing and editing skills, as well as visual storytelling abilities

Ability to develop engaging and impactful story content

Ability to write and edit using AP style

Familiarity with photography and/or videography best practices

Strong organizational skills and project management experience

Meticulous attention to detail

Experience with email marketing platforms (MailChimp)

Proficient in Adobe Suite (InDesign, Illustrator) preferred

Familiarity with Wordpress CMS

Proficient in typical office software (Word, Excel, PowerPoint, etc.)

Physical Demands

Typical office environment. Some travel. lift 25 lbs.

Is driving a responsibility of this position? Yes Is this a Position of Trust?

No Does this position have operation, access, or control of financial resources? No Does this position require a P-Card? No Is having a P-Card an essential function of this position?

No Does this position have direct interaction or care of children under the age of 18 or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities

Duties/Responsibilities

Develop SBDC client success stories to illustrate program impact

Produce high-quality SBDC stories which illustrate program impact to SBDC

stakeholders. Maintain a story production volume of 2 stories per month. Manage

vendor relationships with external writers (as needed), photographers and

videographers.

Percentage of time 35 Duties/Responsibilities

Manage Client Success Story and Business Sense Article Intake & Publication Processes

Manage the intake process of consultant-submitted client success stories. Maintain strong

internal deadlines and communicate deadlines with SBDC faculty and staff. Routinely

review submissions for client success story ideas, collaborating with faculty members and

clients to develop story angles. Ensure all SBDC and SBA policies regarding client confidentiality

are followed. Maintain database of completed stories and articles. Collect Business Sense

articles written by SBDC Business Consultants. Work with outside partners for article and story

placement in statewide and local media. Ensure SBDC website is up-to-date with recent stories.

Percentage of time 30 Duties/Responsibilities

Create Social Media and Field Offices

Assist Marketing Manager with creation of engaging social media (Facebook, Twitter, Instagram

and LinkedIn) content for both the SBDC state office and field offices across Georgia. Utilize

social media best practices and adhere to UGA branding guidelines.

Percentage of time 10 Duties/Responsibilities

Produce SBDC research reports and publications

Provide content and editorial guidance for annual SBDC research publications (Small

Business and Its Impact on Georgia) and impact / annual Congressional reports. Provide design

assistance as needed.

Percentage of time 10 Duties/Responsibilities

Provide overall SBDC Marketing Support and Training

Provide backup support to the SBDC marketing team as needed. Provide administrative

assistance for the SBDC Advisory Council

Percentage of time 10 Duties/Responsibilities

Manage Quarterly Newsletters

Produce quarterly print and digital newsletters to include content creation, layout, and

distribution. Design print newsletters using Adobe InDesign; produce and distribute digital

newsletters using Mailchimp. Manage print jobs with outside vendors. Maintain and update

state newsletter distribution list.

Percentage of time 5

Contact Information

Recruitment Contact

Contact Details

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name Macy Thomas Recruitment Contact Email mthomas@georgiasbdc.org Recruitment Contact Phone

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• Do you have a valid driver's license?

• Yes

• No

Applicant Documents

Required Documents

• Resume/CV
• Cover Letter

Optional Documents

Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact University HR (hrweb@uga.edu).

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.