The PR Specialist is responsible for owning coordination of key business initiatives, campaigns, and launches related to Torrid's PR program. Reports to the Head of PR and works directly with Torrid's outside PR agency and Torrid cross-functional teams.
What You'll Do:
Develop and maintain strong industry relationships with Agency, media, stylists and other influencers
Manage and assist Agency on project deliverables. Provide product information as well as coordinating campaigns. Handle media requests for samples and product images
Owns the PR calendar and coordinate with Brand Marketing on master Editorial Calendar
Demonstrates the ability to interact effectively with different teams
Demonstrates understanding of business, market, and competitive situation
Execute action plans to support announcements and initiatives; display good judgment when making decisions
Understands and follows major industry and social trends; savvy about events driving news cycles and demonstrate the ability to proactively exploit them on behalf of the business
Effectively coordinate and work both up and down within teams
Contribute to new business stories through research, brainstorming and program creation; effectively presents at business meetings and pitches as appropriate
What You'll Need:
Bachelor's degree with at least 2 years of public relations, marketing and/or communications experience
Experience with retail and understanding of the retail landscape in market space
Solid relationships with the press, and a proven track record of great coverage
Ability to multi-task and manage projects from start to finish
Strong communication skills, including solid writing ability and persuasive speaking skills
Excellent attention to detail and proofreading skills
Enthusiastic contributor who can come up with great ideas
What You'll Get:
Our open floor plan allows for a creative, collaborative and fun environment.
A competitive benefits package including medical, dental, vision, 401k and paid time off.
Additional perks to consider are generous employee discount, access to employee-only sales, caf, masseuse, gym, fitness and yoga classes, basketball court, and more.