Public Relations Manager

The Public Relations Manager develops, manages and executes strategic communications initiatives including media relations, corporate communications and marketing copy. The primary goals of the Public Relations Manager are educating about the hospice benefit, increasing hospice utilization, communicating effectively with internal and external partners, and enhancing the brand and reputation of St. Croix Hospice. Additional core responsibilities include project management, key performance indicator tracking, sector research, news monitoring, and writing. This position reports to the Director of Marketing & Communications.

Competitive applicants meet the qualifications for this role and are proactive individuals with strong interpersonal skills and a growth mindset.

Applicants who live in the Midwest or Central time zone encouraged to apply.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

• Conduct day-to-day management and implementation of media outreach, including proactive placement/pitching, reporter cultivation, and development of alerts, news releases, and related content.

• Provide overall writing, editing and proofreading support that aligns with brand standards for multi-medium internal and external materials that include but are not limited to web copy, social media posts, marketing materials, patient education tools, press releases, media pitches and more.

• Respond to media inquiries, schedule interviews, and prep staff via media training sessions and the development of background materials and talking points.

• Maintain and update media contacts database, track media interactions and interest.

• Monitor hospice and healthcare industry news; analyze and provide regular communications and reporting.

• Proactively identify issues or trends that may impact the organization's reputation; develop and execute strategies to mitigate outcomes.

• Participate in reputation management and crisis communication monitoring, planning and response.

• Support, develop and implement key messaging for leadership teams and departments.

• Work collaboratively with other Marketing & Communications team members and other departments to develop and execute strategic communications tools using consistent messaging and processes which are on time, compliant and within allocated budget.

• Implement measures to determine effectiveness of communications programs and create plans to improve results.

Qualifications

QUALIFICATIONS

• Minimum 5-10 years of experience in corporate communications and/or public/media relations; healthcare experience preferred.

• Minimum 5 years of media relations experience.

• Strong writing, critical thinking, editing, oral communication and internal/external communication skills; familiar with journalistic writing practices and AP Style.

• Bachelor's degree in communication, journalism, marketing, business, English or other relevant fields; background in healthcare preferred.

• Ability to seek out, identify and package compelling stories that influence audiences and achieve desired results.

• Strong interviewing/information gathering skills, discretionary judgement, and experience with reputation management and crisis communication strategy.

• Aptitude for proactively cultivating internal and external sources and comfort working with senior leadership on executive communications and media opportunities to promote the agency's reputation.

• Experience with press release distribution and media monitoring platforms and analytics; understanding of public relations data and ability to analyze.