Public Relations Manager

Public Relations Manager

In an effort to improve patient safety, Howard University Hospital (HUH) supports a Just Culture. This atmosphere of accountability promotes the identification of human error (mistake), at-risk behavior (behavioral choice that increases risk) and reckless behavior (disregard for risk). The goal is to maintain a culture for learning, safe systems and well managed behavioral choices.

Purpose of Job
The Public Relations Manager is responsible for developing PR plans, media and reputation building strategies; and integrated communications campaigns to enhance the Hospitals reputation locally, nationally and internationally. Serves as a key member of the Howard University Office of University Communications and the Adventist HealthCare Public Relations & Marketing Teams. Plays a key role in planning, developing and managing a wide range of communications strategies. The PR Manager will serve as a lead point of contact for all (internal & external) Hospital communications; will develop strategies to effectively engage and foster relationships with the news media; influencing key audiences through the storytelling of good works and community relations initiatives. Will work with the Director of PR to develop strategic communications plans that includes institutional positioning and messaging, media relations, issues management, and crisis communications.

Required Qualifications: Competencies

Superb verbal and interpersonal skills are essential as is an ability to think creatively and generate new ideas. Collaborative, accountable, and respectful to all hospital patients and stakeholders, offering excellence and dedicated service that is aligned with the core pillars of Howard University Hospital.
Possess a demonstrated track record of success cultivating positive news stories, media relations and shaping public opinion and discourse in print, broadcast media and grassroots PR efforts with measured results.
Excellent oral communicator and writer with the ability to produce communications of all types, including press releases and media pitches, news announcements, creative content, speeches and talking points, feature stories, newsletters, website content and other promotional materials as required.
Fluent in the use of various social media platforms and able to develop plans for incorporating social media into overall PR and marketing efforts.
Demonstrated ability to think and act with superb strategic insight and judgment.
Can develop compelling and impactful content that reflects the Hospitals brand and strategic objectives by employing a wide range of tactics and PR tools to ensure that key messages and stories reach target audiences.
Strong writing and editing skills; must be proficient in AP writing style, including news, promotional and creative writing. Writing must demonstrate attention to detail, accuracy of information audience, voice, tone, and nuance.
Results oriented, enthusiastic, resourceful and creative with a can-do, positive attitude. Possess the ability to work effectively with people from a variety of culturally diverse backgrounds.
Possess the ability to work effectively with people from a variety of culturally diverse backgrounds.
Ability to establish and maintain effective and harmonious work relationships with staff, physicians, Hospital and University officials, and the general public.

Required Qualifications: Education and Experience

Education
Minimum formal education required, including degree level (e.g. Bachelors) and type/field (e.g. business, health care, etc.)
Bachelors degree in Communications, English, Journalism, Marketing, or a closely related field.

Will accept related experience, education or training in which one has gained the knowledge, skills, and abilities required for full performance of the job.

Experience
Minimum years of experience required, and what type of experience qualifies
Eight (8) years of full-time professional, public relations experience in communications, media relations, journalism or related fields. Higher education or experience within corporate, healthcare, non-profit and agency preferred.

Supervisory/Management Experience
Minimum years of supervisory/management experience required

Certification and/or Licensure
Any required certifications or licensures required

Other
Any additional background requirement
A willingness to work during non-standard business hours.

At Howard University Hospital our job is to care for you. We do this by offering:
Work-life balance
Recognition and rewards for professional expertise
Competitive, comprehensive benefit plans offered (including health, disability, vacation, sick leave, and 403B retirement plan)

COVID-19 Vaccination
Howard University Hospital requires all external applicants to be fully vaccinated for COVID-19 before commencing employment. External Applicants may be required to furnish proof of vaccination and, if offered, may elect to be vaccinated at a designated Howard University Hospital location

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