Benefitfocus is looking for a talented Social media manager to administer our social media accounts. The associate will be responsible for creating original text and video content, managing posts and responding to followers.
They will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, the ideal candidate will be to be up-to-date with the latest digital technologies and social media trends. In addition, they should have excellent communication skills and be able to express our companys views creatively.
Ultimately, the Social Media Manager should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. Responsibilities Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications Requirements Proven work experience as a Social media manager Hands on experience in content management Excellent copywriting skills Ability to deliver creative content (text, image and video) Solid knowledge of SEO, keyword research and Google Analytics Knowledge of online marketing channels Familiarity with web design Excellent communication skills Analytical and multitasking skills BSc degree in Marketing or relevant field