Public Relations Coordinator

Company Description

Wonderful Agency is the full-service, award winning, in-house agency that operates as exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, JNSQ and Landmark Wines, Teleflora and more.

We are seeking a full-time Consumer Public Relations Coordinator for The Wonderful Company and its brands, who will have a dedicated focus on Wonderful Pistachios and POM Wonderful. Our ideal candidate is a detail-oriented self-starter with a positive "can do" attitude and eagerness to learn the ins and outs of the consumer public relations space.

The Public Relations Coordinator is responsible for supporting the teams with both administrative and reporting duties as well as assisting with annual media campaigns, partnerships, building and maintaining press relationships, and contributing to strategic and creative brainstorming for these global brands and their business initiatives.

Job Description

• Handle a wide range of administrative, public relations, social media and influencer support related tasks.

• Lead daily press and social media monitoring and coverage tracking efforts on behalf of the Wonderful Pistachios and POM Wonderful teams. This includes preparing monthly social media recaps and campaign-specific and annual reports.

• Provide administrative support, including managing invoices, product sample shipping, scheduling meetings, brainstorm sessions, creating agendas and meeting recaps, and other administrative activities.

• Develop and manage media lists using core PR tools, such as Muckrack, used in public relations outreach.

• Draft pitches, press releases, internal newsletter articles and other collateral to develop your writing skills.

• Conduct media outreach to lifestyle and trade outlets to help develop important press relationships.

• Participate in brainstorms with the teams to develop creative PR concepts for product launches.

• Assist with researching and identifying brand partners or celebrities that are relevant to the brands.

• Assist with media activations, in-person events, and virtual events. Manage product inventory and orders, and helps compile and execute large scale media and celebrity mailers.

• Follow the news cycle and competitors to identify relevant trends and opportunities.

• Oversee inventory and archives of photos, artwork, and media clip files.

Qualifications

• 1-2 years of public relations experience within an agency or corporate environment. Prior internship experience will be considered.

• Previous experience working with consumer packaged goods or lifestyle brands is recommended but not required.

• Excellent verbal and written communication skills, along with an eagerness to strengthen and refine writing, research and presentation skills.

• Must be extremely detail-oriented with the ability to multi-task and prioritize.

• Familiarity of public relations and social media monitoring databases and tools, such as Muckrack, Cision, Hootsuite, TV Eyes, etc. Hands-on training will also be provided.

• Proficiency using Microsoft Office Suite (Word, Excel, PowerPoint), etc.

• Accountable, responsible and trustworthy.

Pay Rate: $30-34 per hour (annualized at $62,400-$70,720) and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility

• Opportunities for development and internal mobility

• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings

• Companywide problem solving and continuous improvement training

• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice

• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) Initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos

Wonderful Agency is one of the largest full-service in-house advertising, marketing, research and consumer insights, packaging, product design, and communications agencies in the United States. Working exclusively across The Wonderful Company's iconic brand portfolio, Wonderful Agency manages all creative work across media platforms, including television, web, print, outdoor, point-of-sale (POS), mobile, publicity, and social media. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company's corporate social responsibility impact, visit csr.wonderful.com.

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