Public Relations Coordinator

Pinellas Suncoast Transit Authority Saint Petersburg , FL 33701

Posted 1 month ago

Basic Purpose

Responsible for building and maintaining a positive image for the agency. Establishing and maintaining pro-active relationships with media, customers, community, stakeholders, board members, elected officials, employees and public interest groups by organizing events for the media including press conferences, writing press releases and other media communications, responding to requests for information and coaching representatives in the correct way of communicating with the public.

Create and execute media relations plan, write and prepare executive speeches and presentations, plan and execute media and community events, write articles for agency publications, participate in agency communications strategy development, and represent the PSTA Board, CEO, and the agency before the media.

Excellent written and verbal communications skills are a must.

Essential Functions

Effectively inform and promote PSTA, its brand, its people, its mission and its product, ensuring that messaging aligns with agency goals.

Develop and manage implementation of a proactive media and communications plan including strategy, goals, timeline and tactics.

Respond to requests for information release or press conference from the media or designating a spokesperson or source of information.

Collaborate with staff to collect detailed information on specific projects and translate into public facing talking points for employees, board members, stakeholders and other communication platforms such as social media, website, blog, etc.

Prepare and edit organizational publications such as weekly e-mail newsletters and PSTA News website page.

Prepare and organize media tours, press events, and briefings.

Brief staff, executives, and board members for media interviews; and write executive speeches and talking points.

Serve as PSTA's media liaison, Public Information Officer, and formal spokesperson, including identifying press opportunities and developing PR content.

Develop and maintain relationships with regional, national and international news and trade media organizations as well as strategic messaging and story pitches based on previous articles written and beats covered.

Research, write, and coordinate timely dissemination of news releases, features, and opinion editorials. Develop themes and storylines, and write articles to be published in different digital channels such as social networking sites, blogs, and the company's website.

Monitor media coverage and prepare reports tracking success of media/communications plan as well as positive and negative media coverage for quarterly management review.

Perform other duties as assigned.

Minimum Qualifications

Education: Bachelor's Degree in Journalism, Communications, Public Relations, or other relevant field.

Experience: Prefer media/publications experience in corporate communications, news reporting, or related field.

License Requirement: Must have a valid Florida Drivers' license.

KNOWLEDGE, SKILLS AND ABILITIESDemonstrated mastery of written and verbal English language skills in a journalism/corporate communications setting.

Exceptional writing, editing and communication skills.

Strong attention to detail and organizational skills. Ability to coordinate multiple tasks and complete assignments with tight deadlines.

Proficiency with personal computer (PC) and software applications to include spreadsheet, word processing, and database.

Professional interaction with executive staff, elected officials, the media, and members of the public.

Comfortable and skilled in both broadcast and print media interviews as well as oral presentations.

A proactive and creative approach to obtaining positive media coverage.

Event planning experience is an advantage.

Established media and community relationships are an advantage.

PSTA offers great training and career development opportunities. Learn more here: PSTA Professional Development

PSTA is an Equal Employment Opportunity Employer. We are committed to equal employment opportunity to all qualified persons, without regard to race, color, religion, creed, ancestry, national origin, age, gender, gender identity or expression, marital status, disability, or other protected status, as established by Federal or State laws.

PSTA complies with the Americans with Disabilities Act (ADA), to provide reasonable accommodations for persons with disabilities. If you have a disability that requires accommodation during the application or interview process, please call Human Resources at 727-540-1854.

PSTA is a Drug-Free Workplace.

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Public Relations Coordinator

Pinellas Suncoast Transit Authority