Public Relations Associate

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Open Date 08/08/2024 Requisition Number PRN39447B Job Title Public Relations Associate Working Title Marketing Copywriter/Coordinator Job Grade D FLSA Code Administrative Patient Sensitive Job Code? No Standard Hours per Week 40 Full Time or Part Time? Full Time Shift Day Work Schedule Summary

Generally, Monday

• Friday 9:00 - 5:00, plus evenings/weekends as outreach events occur.

VP Area Academic Affairs Department 00018 - Utah Museum of Natl Hist Oper Location Campus City Salt Lake City, UT Type of Recruitment External Posting Pay Rate Range 31,600 to 44,999 Close Date Open Until Filled Yes Job Summary

The Marketing Copywriter supports the Philanthropy & Communications Team's efforts to grow NHMU's brand and drive museum admissions by promoting exhibitions, events, and science stories while maintaining brand standards across various marketing channels. As a valued member of our team, the Marketing Copywriter will assume a variety of responsibilities with emphases on copywriting for various channels, email marketing, website content management, and campaign analysis. An enthusiastic self-starter with an interest in science, a familiarity with email marketing, and experience in copywriting or journalism will excel in this position.

Responsibilities

Key responsibilities will include:

• Copywriting: Produce compelling copywriting for a variety of channels including blog articles, marketing emails, postcards, newsletters, social media posts, webpages, and campaign reports.

• Email Marketing: Take a leading role in the Museum's email marketing using Constant Contact, and implement automated emails and regular A/B testing. Secondary responsibilities will include:

• Website Management: Using a Drupal 10 CMS, build, review, and edit website content including that produced by other departments to ensure accuracy and adherence to copy and design standards.

• Campaign Reporting: Generate reports to analyze marketing efforts using Google Analytics, social media analytics, Constant Contact campaign performance, and other tools.

• Outreach: Conduct occasional outreach marketing by tabling at community events.

• Constituent Relationship Management (CRM): Conduct occasional constituent relationship management in the Museum's CRM and Constant Contact to maintain healthy databases for email and direct mail campaigns.

• Podcast: When time permits, continue advancing the Museum's podcast goals.

Minimum Qualifications

Bachelor's degree in Journalism, Public Relations, Mass Communications, English, Liberal Arts, or a related area, or equivalency (one year of education can be substituted for two years of related work experience) required. Experience in desktop publishing, word processing, computer networks and web page design preferred. Experience in public relations work or the print news media also preferred.

Preferences

● Experience in journalism or copywriting.

● Proficiency in AP style with a passion for the Oxford comma.

● Experience with Constant Contact or similar email marketing platform.

● Strong communication skills, both written and verbal.

● Experience providing marketing support to internal and external audiences.

● Interest in science and natural history.

Type Benefited Staff Special Instructions Summary Additional Information

The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/

Online reports may be submitted at oeo.utah.edu

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education)

• Yes

• No

• How many years of work experience do you have in journalism, public relations, or a related field?

• No experience

• Less than 1 year

• 1 year or more, but less than 3 years

• 3 years or more, but less than 5 years

• 5 years or more

• Indicate your level of experience/expertise with web-based content management systems and web page design.

• None

• Minimal

• Moderate

• Extensive

• Indicate your level of experience/expertise with Adobe products such as Photoshop, InDesign, and Dreamweaver.

• None

• Minimal

• Moderate

• Extensive

Applicant Documents

Required Documents

• Resume

• Cover Letter

• List of References

Optional Documents

• Addendum to the University of Utah

• Veteran Only

• Call 801.581.2169 after submission

• Appropriate discharge document (such as a DD-214 - Member Copy 4)

• Veteran Only

• Call 801.581.2169