Public Relations Assistant

PRIMARY PERFORMANCE RESPONSIBILITIES:

• Support BOCES divisions and component districts through a range of communication tools, including: digital content, social media, print publications, photography and public speaking, advising district officials on strategy and preparing speeches and written correspondence.

• Writes, edits, and prepares news releases, radio spot announcements, feature articles, pamphlets, brochures, newsletters, posters and audio-visual materials for public information and various internal and external publications.

• Maintains working relationships with the press, electronic news media, trade or professional associations and the news departments of radio stations to publicize school district or municipality events or issues of interest. Disseminates information regarding functions and activities of the municipality or school district.

• Arranges press conferences. Advises superiors on public relations aspects of agency programs. Prepares district press releases and drafts of speeches for officials. Participates in development and operations of exhibits.

• Maintains and updates agency website to post information, announcements, and to ensure accuracy of information presented. Confers with administrators, staff and department heads to establish content information for web pages. Converts hard copy documents into format for use on webpages and posts to website. Oversees graphic elements of agency website.

• Works with administration and staff to develop, edit and produce videotaped programming of public meetings (e.g. Board of Education, Town Council) and other agency events. May work with a local (municipal or school district) cable television station to post announcements and information.

• May represent his/her agency by speaking before interested public groups. May supervise the work of a small clerical support unit.