Public Communications Specialist II - Community Outreach & Public Engagement (Cope)

The Valley Transportation Authority Santa Clara , CA 95051

Posted 2 months ago

Job Description

The Public Communication Specialist II, working as part of VTA's Community Outreach and Public Engagement (COPE) team, is responsible for developing, coordinating, and implementing community outreach strategies and related activities for public transit, transit-development, and/or highway projects and programs, in addition to other duties as assigned. This position is responsible for engaging and informing the public, including transit riders, residents, commuters, external partners, businesses, other civic agencies, and community benefit organizations on VTA's projects and programs, and endeavors to build positive relationships within these stakeholder groups. These efforts will be accomplished in a timely, inclusive, and equitable manner by using a variety of communication tactics, including but not limited to printed media, online communications, briefings, and web updates, and coordinating and leading presentations at virtual and in person meetings.

Definition

Under limited supervision, the Public Communication Specialist II performs the full range of activities in support of VTA's public and news media relations, community outreach, employee communications, and marketing promotional efforts, including writing and editing material for publication, program conceptualization and development, and making presentations.

Distinguishing Characteristics

This is the journey level of the Public Communication Specialist series. This classification works under general supervision in the independent performance of the full range of duties. The Public Communication Specialist II is distinguished from the Public Communication Specialist I in that the latter does not perform tasks with the same level of independence, and is not proficient in the performance of the full range of duties.

Essential Job Functions

Typical Tasks

  • Initiates the concept, development, coordination, conduct, and evaluation of marketing, outreach, public awareness, public and news media relations, and other promotional efforts;

  • Develops, writes, and edits written materials for advertisements, news releases, brochures, pamphlets, promotional events, campaigns, VTA internal communications, and other public information projects;

  • Initiates, develops, and sustains professional partnerships with public and private sector organizations;

  • Responds to daily information requests from the public, in person, via telephone and Internet, and in writing;

  • Prepares and presents information regarding VTA projects to the public and VTA employees;

  • Plans and coordinates events and promotions for VTA employees and for the public; may provide event photography;

  • Interviews VTA officials, VTA employees, representatives from various groups and organizations, and the public to secure and verify information;

  • Coordinates internal and external project activities, including public meetings;

  • Assists in scheduling, negotiating cost, and purchasing media space and time;

  • Prepares reports requiring the collection and analysis of data from a variety of sources;

  • May assist with developing and maintaining website content;

  • May lead and train other staff;

  • Responds to media inquiries on an on-call 24-hour basis as assigned;

  • May participate in meetings and promotions on weekends and evenings;

  • Performs related work as required.

Minimum Qualifications

Employment Standards

Sufficient training, education, and experience to demonstrate the required knowledge, skills, and abilities.

Development of the required knowledge, skills, and abilities is typically obtained through training and experience equivalent to graduation from an accredited college or university with a major in marketing, journalism, communications, or a related field and two (2) years of increasingly responsible experience in journalism, advertising, marketing, or public relations (including making public presentations; writing news releases, employee communications, or similar materials; or responding to citizen complaints and concerns). Experience in journalism, advertising, marketing, or public relations may be substituted for the education requirement on a year for year basis.

Possession of a California driver's license is required at the time of appointment.

Supplemental Information

Knowledge of:

  • Principles, techniques, and methods of effective public communications, public relations, news media communications, and community outreach;

  • Key criteria for partnership development and maintaining effective professional relationships;

  • Principles and techniques of preparing advertising writing copy, layout, and production;

  • Customs and practices of all forms of public information media;

  • Techniques of interviewing;

  • Standard English usage, spelling, grammar, and punctuation.

Ability to:

  • Plan, write, and produce internal and external communications materials for publication;

  • Compile and analyze data from a variety of sources to draft news releases;

  • Complete multiple assignments efficiently and meet established deadlines in a fast paced team environment;

  • Communicate ideas and concepts through creative writing and through presentations to large and small groups;

  • Conceptualize print and broadcasting advertising.

General Instructions

Please read this entire job announcement before applying for the position. Print and keep a copy of this announcement so that you can refer to it. Questions not answered within this job announcement may be sent topersonnel@vta.org.

To ensure consideration, completed applications must be submitted online to the Human Resources department by the stated closing time and date posted. When the stated closing date is "continuous," apply immediately; the position may close without notice.

You will receive an immediate email confirming receipt of your submitted application. If you do not receive this email, contactNEOGOV'sApplicant Assistance Line at (855) 524-5627 between 8:00AMto 5:00PM(PST) Monday through Friday, excluding holidays.

Only on-line applications will be accepted for this recruitment (paper applications or resumes will not be accepted). Job Interest Notification Cards, or copies of previous, partial, or un-submitted applications, are not an acceptable substitute to a completed application.

ALL APPLICATION AND TESTING NOTIFICATIONS WILL BE SENT BY E-MAIL. Applicants should select e-mail as the preferred method of notification. Candidates must maintain an up-to-date, valid and reliable e-mail address. Candidates are also responsible for maintaining up-to-date phone numbers and addresses on their on-line account. Due to the number of applications received, candidates must check their application status through their on-line account. ContactNeoGovfor assistance if needed.

Information on how to apply for jobs at the VTA is available on the VTA Employment website and from theNEOGOV'sApplicant Assistance Line (855) 524-5627.NeoGovApplicant support is available from 8:00AMto 5:00PM(PST) Monday through Friday, excluding holidays.

Americans with Disabilities Act Accommodations

The Human Resources Department will make reasonable efforts in the recruitment/examination process to accommodate applicants with disabilities. If you wish to request an accommodation,please clickhere.

Application Processing Information

All related current and past work experience (including VTA experience) must be listed and fully described in the Work Experience section of the application ("See Resume" is not acceptable). Incomplete or improperly completed online applications may be rejected even if you are qualified for the position for which you are applying. It is your responsibility to ensure that the online application reflects the work experience and education needed to meet the requirements for the position you are applying for. Although your resume may have all your experience and education details, please make sure to complete each section of the online application to ensure that your information is accurately captured during our screening process.

Important: Proof of Education, either as a copy of a diploma or transcript, is required to verify all educational units listed on your application. Official transcripts are not necessary. Copies of diplomas, degrees, transcripts, or foreign transcript evaluations must be attached to the submitted application as a pdf.

Note: Failure to provide all of the required documents in the appropriate format (pdf ONLY), and properly labeled as shown in the example (for example: Smith_J BS Diploma), will result in the application being rejected as incomplete. No exceptions will be made.

Note: Applicants holding degrees or credentials from outside the United States who are using these qualifications exclusively to qualify for a position are required to provide a foreign transcript evaluation as a pdf and properly labeled as shown above. Failure to provide a foreign transcript evaluation will result in the application being rejected as incomplete. No exceptions will be made.

All applications are subject to review as to meeting minimum qualifications at any point in the recruitment process. Passing any step is no guarantee of continuation if it is determined that the applicant does not meet the minimum qualifications as stated in the class specification.

Candidates found to have exaggerated/falsified their qualifications, experience, training, and/or education may be disqualified at any point in the recruitment process and may be denied future employment with the VTA.

If selected for the position, candidates will be required to complete a criminal conviction disclosure form. Candidates who successfully become VTA employees, and fail to disclose any of the criminal background information as required may be subject to discipline up to and including discharge.

Eligible Lists typically remain in effect for six (6) months. However, Human Resources may abolish Eligible Lists at any time during the six (6) month period. Human Resources may extend eligible Lists for up to two (2) years. Eligible Lists may be used for more than one recruitment. If you have questions related to an Eligible List you might be on or were on, you should contact Human Resources.

If you have questions regarding your status as an applicant for this position, please call the Human Resources Department at (408) 321-5575 or email atPersonnel@vta.org.

VTA is an equal employment opportunity employer. VTA does not and will not tolerate discrimination against applicants or employees on the basis of age, ancestry, color, marital status, mental or physical disability, genetic information, national origin, immigration status, political affiliation, race, religion, creed, sex, gender identity, gender expression, sexual orientation, pregnancy, medical condition, disabled veteran or veteran status, etc.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Community Outreach Specialist

County Of Santa Clara

Posted 4 days ago

VIEW JOBS 9/29/2022 12:00:00 AM 2022-12-28T00:00 <p>Description</p><p>Under supervision, to assist professional and administrative staff in the development and coordination of community service programs aimed at meeting the needs of designated populations; to work in the community by collecting data and compiling reports; to serve as a community and school liaison; and to provide education and paraprofessional counseling and outreach to specific communities and individuals.</p><p>NOTE: Candidates who meet the employment standards will be invited to take the online written examination tentatively scheduled for the week of October 24, 2022.</p><p>COVID-19 risk tier: Department-specific determination based on each specific position</p><p>Typical Tasks</p><ul><li><p>Work with established community agencies and groups to identify unmet needs of designated populations in the area served; assist in planning services to meet those needs and avoid duplication of services;</p></li><li><p>Provide information to agencies and groups which represent the community on programs and services of the department and other agencies and on related laws and regulations;</p></li><li><p>Through outreach activities, locate designated populations and provide them with preventive education, referral and paraprofessional counseling;</p></li><li><p>Refer individuals and groups to appropriate agencies as needed;</p></li><li><p>Develop and maintain cooperative working relationships with all community agencies and groups providing services relevant to assigned program area;</p></li><li><p>Maintain contact with members of the community served;</p></li><li><p>Collect data through field documentation and other methods to identify specific needs of the designated population;</p></li><li><p>Interpret community needs and cultural patterns of persons in area served to departmental professional and administrative staff;</p></li><li><p>Assist with client recruitment;</p></li><li><p>Meet regularly with supervisor, attends staff meetings and in-service meetings;</p></li><li><p>Prepare written reports;</p></li><li><p>Attend on-the-job training sessions;</p></li><li><p>May assist and facilitate scheduling and registration of clients;</p></li><li><p>May assist clients in completing health history;</p></li><li><p>May assist in maintaining and assembling medical records for a mobile health center vehicle;</p></li><li><p>May screen clients for determining eligibility for various government programs;</p></li><li><p>May drive a mobile health center vehicle to and from various community locations;</p></li><li><p>May perform routine vehicle safety checks, identify vehicle maintenance needs, and arrange for vehicle servicing and maintenance;</p></li><li><p>May monitor the inventory of supplies in a mobile health center vehicle and ensure the restocking of supplies; inspect the various equipment in the vehicle such as, medication refrigerators, specimen storage units generator, heating/cooling system, and initiate the repairs of equipment as needed;</p></li><li><p>May conduct human immunodeficiency virus (HIV), hepatitis B virus (HBV) and hepatitis C virus (HVC), and other sexually-transmitted diseases (STD) testing;</p></li><li><p>May organize, assist and or participate in a variety of workshops and conferences for the purpose of providing education and information on services available;</p></li><li><p>May act as a lead worker over subordinate staff;</p></li><li><p>May be assigned as a Disaster Service Worker, as required;</p></li><li><p>Performs other related duties as required.</p></li></ul><p>Employment Standards</p><p>Sufficient education and experience to demonstrate the possession and direct application of the following knowledge and abilities:</p><p>Training and Experience Note: The knowledge and abilities required to perform this function are acquired through training and experience equivalent to completion of 60 semester college units;</p><p>AND</p><p>One (1) year of experience providing education and para-professional counseling and outreach to specific communities and individuals, including collecting data, compiling reports, and serving as community and school liaison comparable to Mobile Outreach Driver in the County of Santa Clara.</p><p>Special Requirements:</p><ul><li><p>Some positions may be required to conduct HIV and STD testing.</p></li><li><p>Specialized program knowledge such as, HIV, tuberculosis (TB), teen pregnancy, sexually transmitted infections (STI), violence, and/or other social and environmental conditions and how they relate to specific populations may be required in addition to the generalized program experience in circumstances where it is necessary for the successful operation of the specialized program.</p></li><li><p>Possession of a valid California Driver's License prior to appointment and the ability to qualify for and maintain a County driver's authorization.Some positions may require possession of a California Class B Driver's License.Experience in the operation of a large vehicle is desirable.Successful completion of a training program in the driving and maintenance of a mobile health center vehicle is required for some positions.</p></li></ul><p>Knowledge of:</p><ul><li><p>Local community agency programs and services that are appropriate for meeting the needs of designated populations or communities identified by the program;</p></li><li><p>The needs, beliefs and attitudes of various designated populations and communities;</p></li><li><p>Community conditions in the places where designated populations may live, work, learn and play;</p></li><li><p>Traffic laws, regulations and methods of safe vehicle operation;</p></li><li><p>General departmental procedures and policies;</p></li><li><p>General knowledge of related laws and regulations.</p></li></ul><p>Ability to:</p><ul><li><p>Provide paraprofessional counseling and health education to individuals or families;</p></li><li><p>Work cooperatively and collaboratively as part a team;</p></li><li><p>Interpret departmental programs and policies to representatives of community agencies and groups;</p></li><li><p>Develop and maintain cooperative relationships with community groups and agencies, as well as administrators and professional staff of other organizations or agencies;</p></li><li><p>Maintain confidentiality of information about clients/patients;</p></li><li><p>Establish rapport with clients/patients;</p></li><li><p>Analyze clients', residents' and community's conditions and strengths, and cooperatively develop solutions;</p></li><li><p>Assist in planning programs of moderate complexity;</p></li><li><p>Understand and follow oral and written instructions;</p></li><li><p>May require the ability to drive and monitor the maintenance of a mobile health center vehicle.</p></li></ul> County Of Santa Clara Santa Clara CA

Public Communications Specialist II - Community Outreach & Public Engagement (Cope)

The Valley Transportation Authority