Public Communications Specialist II - Community Outreach & Public Engagement (Cope)

The Valley Transportation Authority Santa Clara , CA 95051

Posted 2 months ago

Job Description

The Public Communication Specialist II, working as part of VTA's Community Outreach and Public Engagement (COPE) team, is responsible for developing, coordinating, and implementing community outreach strategies and related activities for public transit, transit-development, and/or highway projects and programs, in addition to other duties as assigned. This position is responsible for engaging and informing the public, including transit riders, residents, commuters, external partners, businesses, other civic agencies, and community benefit organizations on VTA's projects and programs, and endeavors to build positive relationships within these stakeholder groups. These efforts will be accomplished in a timely, inclusive, and equitable manner by using a variety of communication tactics, including but not limited to printed media, online communications, briefings, and web updates, and coordinating and leading presentations at virtual and in person meetings.


Under limited supervision, the Public Communication Specialist II performs the full range of activities in support of VTA's public and news media relations, community outreach, employee communications, and marketing promotional efforts, including writing and editing material for publication, program conceptualization and development, and making presentations.

Distinguishing Characteristics

This is the journey level of the Public Communication Specialist series. This classification works under general supervision in the independent performance of the full range of duties. The Public Communication Specialist II is distinguished from the Public Communication Specialist I in that the latter does not perform tasks with the same level of independence, and is not proficient in the performance of the full range of duties.

Essential Job Functions

Typical Tasks

  • Initiates the concept, development, coordination, conduct, and evaluation of marketing, outreach, public awareness, public and news media relations, and other promotional efforts;

  • Develops, writes, and edits written materials for advertisements, news releases, brochures, pamphlets, promotional events, campaigns, VTA internal communications, and other public information projects;

  • Initiates, develops, and sustains professional partnerships with public and private sector organizations;

  • Responds to daily information requests from the public, in person, via telephone and Internet, and in writing;

  • Prepares and presents information regarding VTA projects to the public and VTA employees;

  • Plans and coordinates events and promotions for VTA employees and for the public; may provide event photography;

  • Interviews VTA officials, VTA employees, representatives from various groups and organizations, and the public to secure and verify information;

  • Coordinates internal and external project activities, including public meetings;

  • Assists in scheduling, negotiating cost, and purchasing media space and time;

  • Prepares reports requiring the collection and analysis of data from a variety of sources;

  • May assist with developing and maintaining website content;

  • May lead and train other staff;

  • Responds to media inquiries on an on-call 24-hour basis as assigned;

  • May participate in meetings and promotions on weekends and evenings;

  • Performs related work as required.

Minimum Qualifications

Employment Standards

Sufficient training, education, and experience to demonstrate the required knowledge, skills, and abilities.

Development of the required knowledge, skills, and abilities is typically obtained through training and experience equivalent to graduation from an accredited college or university with a major in marketing, journalism, communications, or a related field and two (2) years of increasingly responsible experience in journalism, advertising, marketing, or public relations (including making public presentations; writing news releases, employee communications, or similar materials; or responding to citizen complaints and concerns). Experience in journalism, advertising, marketing, or public relations may be substituted for the education requirement on a year for year basis.

Possession of a California driver's license is required at the time of appointment.

Supplemental Information

Knowledge of:

  • Principles, techniques, and methods of effective public communications, public relations, news media communications, and community outreach;

  • Key criteria for partnership development and maintaining effective professional relationships;

  • Principles and techniques of preparing advertising writing copy, layout, and production;

  • Customs and practices of all forms of public information media;

  • Techniques of interviewing;

  • Standard English usage, spelling, grammar, and punctuation.

Ability to:

  • Plan, write, and produce internal and external communications materials for publication;

  • Compile and analyze data from a variety of sources to draft news releases;

  • Complete multiple assignments efficiently and meet established deadlines in a fast paced team environment;

  • Communicate ideas and concepts through creative writing and through presentations to large and small groups;

  • Conceptualize print and broadcasting advertising.

General Instructions

Please read this entire job announcement before applying for the position. Print and keep a copy of this announcement so that you can refer to it. Questions not answered within this job announcement may be sent

To ensure consideration, completed applications must be submitted online to the Human Resources department by the stated closing time and date posted. When the stated closing date is "continuous," apply immediately; the position may close without notice.

You will receive an immediate email confirming receipt of your submitted application. If you do not receive this email, contactNEOGOV'sApplicant Assistance Line at (855) 524-5627 between 8:00AMto 5:00PM(PST) Monday through Friday, excluding holidays.

Only on-line applications will be accepted for this recruitment (paper applications or resumes will not be accepted). Job Interest Notification Cards, or copies of previous, partial, or un-submitted applications, are not an acceptable substitute to a completed application.

ALL APPLICATION AND TESTING NOTIFICATIONS WILL BE SENT BY E-MAIL. Applicants should select e-mail as the preferred method of notification. Candidates must maintain an up-to-date, valid and reliable e-mail address. Candidates are also responsible for maintaining up-to-date phone numbers and addresses on their on-line account. Due to the number of applications received, candidates must check their application status through their on-line account. ContactNeoGovfor assistance if needed.

Information on how to apply for jobs at the VTA is available on the VTA Employment website and from theNEOGOV'sApplicant Assistance Line (855) 524-5627.NeoGovApplicant support is available from 8:00AMto 5:00PM(PST) Monday through Friday, excluding holidays.

Americans with Disabilities Act Accommodations

The Human Resources Department will make reasonable efforts in the recruitment/examination process to accommodate applicants with disabilities. If you wish to request an accommodation,please clickhere.

Application Processing Information

All related current and past work experience (including VTA experience) must be listed and fully described in the Work Experience section of the application ("See Resume" is not acceptable). Incomplete or improperly completed online applications may be rejected even if you are qualified for the position for which you are applying. It is your responsibility to ensure that the online application reflects the work experience and education needed to meet the requirements for the position you are applying for. Although your resume may have all your experience and education details, please make sure to complete each section of the online application to ensure that your information is accurately captured during our screening process.

Important: Proof of Education, either as a copy of a diploma or transcript, is required to verify all educational units listed on your application. Official transcripts are not necessary. Copies of diplomas, degrees, transcripts, or foreign transcript evaluations must be attached to the submitted application as a pdf.

Note: Failure to provide all of the required documents in the appropriate format (pdf ONLY), and properly labeled as shown in the example (for example: Smith_J BS Diploma), will result in the application being rejected as incomplete. No exceptions will be made.

Note: Applicants holding degrees or credentials from outside the United States who are using these qualifications exclusively to qualify for a position are required to provide a foreign transcript evaluation as a pdf and properly labeled as shown above. Failure to provide a foreign transcript evaluation will result in the application being rejected as incomplete. No exceptions will be made.

All applications are subject to review as to meeting minimum qualifications at any point in the recruitment process. Passing any step is no guarantee of continuation if it is determined that the applicant does not meet the minimum qualifications as stated in the class specification.

Candidates found to have exaggerated/falsified their qualifications, experience, training, and/or education may be disqualified at any point in the recruitment process and may be denied future employment with the VTA.

If selected for the position, candidates will be required to complete a criminal conviction disclosure form. Candidates who successfully become VTA employees, and fail to disclose any of the criminal background information as required may be subject to discipline up to and including discharge.

Eligible Lists typically remain in effect for six (6) months. However, Human Resources may abolish Eligible Lists at any time during the six (6) month period. Human Resources may extend eligible Lists for up to two (2) years. Eligible Lists may be used for more than one recruitment. If you have questions related to an Eligible List you might be on or were on, you should contact Human Resources.

If you have questions regarding your status as an applicant for this position, please call the Human Resources Department at (408) 321-5575 or email

VTA is an equal employment opportunity employer. VTA does not and will not tolerate discrimination against applicants or employees on the basis of age, ancestry, color, marital status, mental or physical disability, genetic information, national origin, immigration status, political affiliation, race, religion, creed, sex, gender identity, gender expression, sexual orientation, pregnancy, medical condition, disabled veteran or veteran status, etc.

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Public Communications Specialist II - Community Outreach & Public Engagement (Cope)

The Valley Transportation Authority