Public Communications Manager

JOB SUMMARY

This position is responsible for crafting and leading the City's communication strategy. This includes managing the website and social media presence, creating video content, and serving as the Public Information Officer. The Public Communications Manager will ensure clear and consistent messaging across all platforms, building relationships with media and stakeholders, and acting as a critical voice during emergencies.

ESSENTIAL FUNCTIONS

• Develops and coordinates City-wide marketing plans; trains and directs assigned.

• Publishes a weekly e-mail newsletter to inform citizens of City events and issues.

• Provide timely, transparent, and proactive information to the public.

• Enhance the visibility of Peachtree City's strategic initiatives, key messages, and programs.

• Promote and ensure open, inclusive, transparent, and professional messages consistent with the City's brand.

• Develop and implement an integrated strategic communication plan that includes social media management to advance the City's brand identity and broaden awareness of its programs, priorities, and accomplishments.

• Manage the City's website, including content strategy, integrated messaging, creative direction, and analytics.

• Collaborate with departments to ensure content remains fresh, timely, and relevant.

• Communicate information related to businesses, special events, and promotions.

• Train employees on communication tools and social media.

• Lead the Story Team to support the communication strategy, including developing, writing, filming, and producing video content. Public Communications Manager, Communications

• Serve as the City's Public Information Officer, handling media requests, press releases, and media relations.

• Monitor media for stories about Peachtree City.

• Assist in communication of strategies or messages from senior leadership.

• Develop outreach strategies to reach diverse populations.

• Attend meetings and events.

• Serve as an integral part of the emergency operations center during crisis situations, ensuring clear and timely communication with the public.

• Build relationships with state and local government agencies and other stakeholders to enhance communication and collaboration.

• Performs all other duties as assigned.

SUPERVISORY AND MANAGEMENT RESPONSIBILITY

This position has direct supervision over Public Communications Specialists, 1 full time and 2 part time.

MINIMUM QUALIFICATIONS

• Requires a Bachelor's Degree in Communications or related field.

• Requires three to five years of communications experience in government.

• Prefers candidates with a proven track record of effectively leading teams or projects. This includes experience in supervising, mentoring, and motivating team members to achieve collective goals.

• Possession of or ability to readily obtain a valid driver's license issued by the State of Georgia for the type of vehicle or equipment operated.

The qualifications listed above represent the credentials necessary to perform the essential functions of this position.  To be successful in this position, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

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