Project Manager, Market Insights

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Project Manager, Market Insights you will provide global market insights on the reach, resonance, and reactions to omnichannel marketing campaigns. You will collaborate with stakeholders within strategic and commercial marketing to support the business in making insights-driven recommendations. Success within this position will be achieved through rigorous application of market research methodologies (conduct custom primary research and manage secondary research sources) and analysis (in partnership with outside vendors) and development of business understanding in order to identify strategic insights around key priorities.

What You'll Work On

• Design and execute end to end primary market research projects including identification of project objectives, research design, vendor selection and oversight, data analysis, insight generation, report development and written and oral presentation

• Collaborates with region and Global teams to execute brand health trackers (ATUs) to measure customer-facing tactics and campaigns that are aligned to regional and global organizational goals

• Develops and executes necessary learning plans focused on key metrics and KPIs to measure the effectiveness of omnichannel marketing campaigns, distills the insights, and crafts a compelling narrative to create customer focused strategy and drive execution with your region and Global teams

• Develops deep knowledge of key market events, competitive environment, and changes in consumer and healthcare professional trends. Can interpret the data and bring relevant recommendations forward for business to act upon

• Understands the marketplace, competitor dynamics and brings the brings the voice of the customer and industry to life with business partners

• Design appropriate research and analysis plans based on understanding of available research and analytical techniques.

• Leverages multiple sources of data and types of research to build conviction on your teams that drive action in our global markets.

• Find creative and compelling ways to generate, present, and evangelize results and recommendations throughout the company, in order to help cultivate a highly informed, more effective, and more empathetic organization

• Exhibit strong organizational skills to manage vendors on cost, timing, appropriateness of methodology, and actionability of conclusions.

• Manage company processes related to procurement, vendor management, compliance, and pharmacovigilance activities in execution of market research

• Display a positive, solutions-based approach to all projects, and work effectively in teams

Required Qualifications

• Bachelor's degree

• 5 years or more experience in custom primary market research

• Expertise in qualitative and quantitative market research methodologies

• Whole brained thinker who combines data with deep empathy and strong storytelling

• Comfort with ambiguity and ability to navigate dynamic project scopes

• Strong project management and communication skills

• Experience working with interdependent cross-functional and global teams

• Willing and able to travel domestically and internationally as required

• Someone who approaches challenges with possibilities thinking and a learning mindset

Preferred Qualifications

• Master's degree
• SPSS preferred although not required

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

The base pay for this position is $109,300.00 - $218,500.00. In specific locations, the pay range may vary from the range posted.