Programmatic Solutions Analyst

Discovery Communications, Inc. New York City , NY 10008

Posted 1 week ago

Position Summary

Reporting to the Senior Manager of Digital Programmatic Yield, the Programmatic Solutions Analyst will play a pivotal role in contributing to Discovery's overall programmatic revenue growth, leveraging pricing and inventory to influence business strategies to maximize opportunities. The ideal candidate will be a dynamic self-starter with excellent communication and problem-solving skills, the ability to think strategically while remaining detail oriented, brings simplicity to complex issues, and has a passion for working in a fast-paced and rewarding environment.

In this cross functional role, the Programmatic Solutions Analyst will work closely with Ad Sales, Inventory/Planning, Ad Technology/Operations and other external vendors to ensure targets are being met and risks are known at the time of impact. The candidate will have a background in digital video, familiarity with programmatic marketplaces and auction dynamics, and knowledge of streaming technologies and TV-like ecosystems.

1.Oversee day-to-day programmatic monetization of Discovery's TV Everywhere assets, with key focus on inventory utilization, yield management, and revenue pacing2. Distribute data and insights via regular and ad-hoc reporting to executive leadership with clear written explanations of performance metrics and other key operational drivers for the business3. Responsible for reporting and tracking of revenue across programmatic deals and channels4. Work closely with broader inventory and yield team to maximize inventory and revenue opportunities across Discovery's digital portfolio5. Assist in the monthly Programmatic revenue close process6. Build strategic relationships with key decision makers at agency trading desks, DSP's, exchanges, etc.7. Liaise with multiple business areas (Ad Tech, Ad Operations, Finance, Ad Sales, Accounting) to define best practices, priorities and needs to optimize programmatic channelspresent actionable recommendations and strategic proposals for full transparency8. Keep up to date on industry trends and make tactical recommendations to maintain our company's reputation as a thought leader in the digital space.


  • 2-3 years experience in digital advertising; background in Ad Operations/Yield Management with video platform experience preferred

  • Experience working with SSPs/DSPs and programmatic marketplace

  • Experience with video ad serving platforms, Freewheel preferred

  • Strong background with Microsoft Office, particularly Excel

  • Must have the legal right to work in the United States

New York City, New York, NYC, NY

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Programmatic Partnership Manager


Posted 1 week ago

VIEW JOBS 3/15/2019 12:00:00 AM 2019-06-13T00:00 About the Job: As a LiveIntent Programmatic Partnership Manager, our ideal candidate will bring their experience working for or selling into digital agencies/brands to consult, manage and sell into Fortune 500 companies, market disrupters and technology partners. This is a great opportunity to become a Programmatic SME and evangelize the programmatic channel within LiveIntent. Responsibilities Include: * Work closely with internal teams to communicate and prioritize buyer needs/requests that you find in the market, including but not limited to RFPs, Mock-Ups, Bid Analysis and Optimizations * Build and foster long term relationships with decision makers at DSP's, agency trading desks and exchanges * Gather client feedback on a regular basis, and use this insight to improve and inform the product pipeline * Coordinate with sales, ad operations, and external clients to ensure campaigns are successfully launched and meet client's goals * Track and analyze managed revenue on a daily basis; compare performance against historical data and up-sell * Work closely with publisher teams to find PMP opportunities Qualifications: * Bachelor's degree or higher from an accredited university or college * A minimum of 2 years of programmatic account management or sales experience * Strong understanding of digital marketing landscape and more specifically within Direct & Programmatic environment. * Self-starter, motivated individual * Ability to co-sell, up-sell and manage book of business * Strong presentation skills * Data-Driven individual who will excel in analytical work is a plus * Willingness to travel * Great time management skills We support employee health and wellness by providing: * Comprehensive medical, dental and vision coverage * Healthy daily snacks and beverages on tap * Family-friendly environment with work/life balance * Summer Fridays (head out early to enjoy the great weather!) * Weekly in-office Yoga and Pilates classes * Subsidized gym membership * LiveIntent sports teams (softball, flag football, soccer etc) * Paid Maternity and Paternity leave We support diversity and growth within the company with programs and initiatives such as: * Bi-annual performance and compensation review process * Monthly "Women with Intent" meetings * Book Club focused on reading and discussing career development-focused content * Lunch and Learns with diverse speakers * Opportunities to attend industry conferences * Access to professional development courses through LinkedIn Learning and Coursera * Annual global offsite week focused on team-building, training and employee recognition * Board games and Play Station for after-hours fun About LiveIntent: LiveIntent is a people-based marketing technology platform changing the way 2000+ of the world's largest Brands and Publishers think about email. The LiveIntent platform transforms email from something you send and receive into the simplest, most powerful way to resolve identity and market to people in a mobile-first world. It becomes your superpower, generating a private customer graph that can augment everything from acquisition to attribution while driving incremental product sales and revenue. #LI-ML1 Liveintent New York City NY

Programmatic Solutions Analyst

Discovery Communications, Inc.