Walt Disney Co. Glendale , CA 91206
Posted 2 months ago
Job Summary:
Programmatic Activation Manager
Job Description
Disney Experiences in-house Trading Desk is looking for a Programmatic Activation Manager. Reporting to the Programmatic team lead for Walt Disney World, you will be a hands-on keyboard programmatic trader. You will have direct responsibility of your assigned campaigns - inclusive of all self-service capabilities in planning, execution, optimization, and reporting.
All programmatic and ad operations work is managed in-house in a fully self-service capacity. You will work in several platforms including DV360, Yahoo DSP, Amazon DSP, and The Trade Desk. Our media buys include most forms of programmatically available inventory: display, streaming, native, audio, digital out of home (DOOH), and in-app. We also work across the full marketing funnel from branding to direct response. You will partner closely with our in-house Ad Operations team who manages the ad trafficking, as well as strategy teams as an extension of their planning process.
Responsibilities (in addition to those expressed above)
Prepare tactical plans and budget recommendations for your campaigns
Manage programmatic buys to support branding and direct response across platforms like Google, Verizon, Amazon, and The Trade Desk
Review and lead optimization of campaigns across revenue, performance indicators, and budget pacing
Manage relationship with platform support teams and work with other stakeholders to create optimization strategies that align with campaign goals, delivery, and performance
Analyze performance and unique opportunities to understand value provided by different DSPs and other vendors
Design tests to evaluate DSP platforms and varying campaign strategies
Provide performance and insights for partner-facing campaign performance reports
High-level estimated time allocation
Basic Qualifications
3-5+ years digital marketing experience
Self-service experience with demand-side platforms and ad servers
Understanding of programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers
Education
Four-year college degree or equivalent work experience. Any Marketing, Business, Programming, Analytics, Statistics, or Computer Science degree/background is a plus.
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in Glendale, CA, is $75,400.00-$103,600.00 per year. The base pay offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Walt Disney Co.