Professional And Strategic Accounts Engagement Manager - Oncology Marketing

The manager, Professional and Strategic Account Engagement, is responsible for setting the annual Key Opinion Leader (KOL) strategy and contributing to the development and implementation of the marketing plan by managing relationships with KOLs and key accounts. The manager will oversee the planning and execution of Myriad Oncology's programs designed to educate and/or positively impact the oncology community (clinicians and patients).

The manager, Professional and Strategic Account Engagement, develops relationships with key decision-makers, thought leaders, society meeting owners, and key stakeholders to increase Myriad's presence and competitive position. Develops speakers, trainers, and Myriad advocates to educate physicians and patients about Myriad's approved products, in accordance with legal and regulatory compliance. In coordination with marketing, clinical, sales, and professional engagements, this role will develop long-term relationships and advocacy for Myriad Oncology and the community we serve.

KEY DUTIES AND RESPONSIBILITIES:

Professional Relations/KOL Management

• 40% of time

• Creates KOL plans in coordination with strategic and marketing business plans

• Develops strategy on how to engage key KOL relationships to leverage across Myriad Oncology channels, including digital, conferences and events, and sales

• Increase KOL satisfaction by collaborating with clinical and marketing leadership to ensure KOL concerns/needs are addressed in a timely and thorough manner

• Leader for KOLs clinically as well as the liaison for KOL communications for Myriad Oncology presence at major medical meetings and to identify future meetings

• Attends key conferences and meetings and manages KOL presentations at symposia and product theatres

• Supports advisory boards or other KOL engagements

• Builds and commercializes processes for sales-initiated and regional dinner programs

Patient Advocacy

• 20% of time

• Develops patient advocacy strategy in coordination with strategic and marketing business plan

• Creates strategy on how to engage patient advocates and how to leverage across channels, including digital, conferences and events, and sales

• Builds and commercializes processes for sales-initiated and regional dinner programs

• Attends and exhibits at patient advocacy conferences and events as Myriad representative

Key Account Relations

• 25% of time

• Liaises with sales teams to reinforce and highlight the key and current product/portfolio opportunities with key customers.

• Develops Account-Based Marketing (ABM) Strategies for key accounts in partnership with National Accounts Team

• Supports national account team on workflow integration projects with key accounts

Manages Market Insights Program

• 15% of time

• Build and maintain KOL database and scorecard, updating KOL information on an ongoing basis

• Responsible for attending key society meetings and engaging our KOLs

• Responsible for coordinating meetings with upstream and downstream teams at society meetings

• Coordinates with Society Meeting leads and KOL attendees to establish receptions, dinner meetings, and symposia to promote Myriad Oncology during both local and national society meetings.

• Works with Society Meeting owners to recommend new speakers, content, and agenda modification that highlight Myriad Oncology's growth strategy

• Initiates and pursues opportunities to involve Myriad Oncology in meaningful programs at key accounts to ensure that Myriad is strategically and strongly positioned.

• Identifies the next generation of influential KOL/brand advocate/patient advocate

• Monitors information with Medical Affairs by KOLs from medical and scientific literature, scientific meetings, symposia, and seminars where Myriad products and competitors are present.

• Ensures KOL gaps and opportunities are identified and strategic plans of action are taken to increase Myriad on-label product acceptance and usage

• Responsible for organizing 4 Myriad Market Insights Programs a year

• Collaborates with Medical and Marketing teams on KOL tactical programs in line with strategic plans.

Qualifications

Education and Experience

• Bachelor's degree or equivalent combination of experience and education required

• 5 or more years of sales and/or marketing experience

• Thorough knowledge of the healthcare industry, oncology experience a plus

• Experience developing KOL or thought leadership programs and speaker programs for biotech or similar company required

• Large Accounts, Key Accounts, or strategic accounts sales strategy and/or account-based marketing required

Essential Skills and Abilities

• Develop and execute key strategic initiatives

• Initiate, maintain and grow relationships with physicians, patients, society meeting owners, other healthcare professionals, and leadership teams

• Work effectively in a matrixed environment

• Ability to establish credible and effective customer relationships through strategic discussion and engagement

• Ability to prioritize critical activities and relationships with internal and external stakeholders

• Travel 30-40%

Exhibits:

• A high degree of technical expertise and business acumen

• Excellent interpersonal skills to effectively work with many diverse customers

• Strong creative and conceptual thinking skills

• Excellent presentation skills to engage and meet the needs of various audiences

• Strong analytical, consulting, and business planning skills

• Demonstrates (proven) experience

• Positive role model with superior leadership qualities

• Excellent written and verbal communication skills

• Experience working with finances/budgets

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