BMW Genius Responsibilities include:
Provides a pressure-free ownership experience. One that helps guests better understand the operation, benefits and value of BMW innovations and engineering advantages. This higher degree of understanding will help guests better appreciate their vehicles, which in turn create a stronger emotional connection to the brand.
Assesses customer knowledge and priorities to personalize the ownership experience.
Explains and demonstrates vehicle features and technologies, focusing on customer comfort level and retention.
Acquires and maintains total product knowledge on all vehicles and understands competitors' vehicle features and benefits.
Keeps abreast of new products, features, accessories, etc., and their benefits to clients.
Follows up with customers within one to two weeks after delivery to answer questions or conduct additional clinics to teach other feature operations.
Directs customers to additional information resources.
Delivers a delightful ownership experience.
Duties also could include:
Additional customer and in-dealership support:
Trains the sales and service staff on key technologies and how to best explain and demonstrate them to a customer.
Conducts new owner clinics.
Answers product questions on the telephone and during walk-ins.
Troubleshoots vehicle technology features.
Sonic Automotive, Inc.