Product Marketing Strategy Co-Op Jan-Jun 2020

Euro-Pro Needham , MA 02492

Posted 2 months ago

We are looking for a passionate self-starting student who wants to challenge themselves in a creative, dynamic work environment and is willing to take anything thrown at them and run with it. This role will be part of our newly formed Product Marketing Strategy team which is focused on maintaining and strategizing moves for the market-leading Shark floorcare business as well as identifying the needs around the next great vacuum to hit the market. You'll be working with a small yet fun team who knows how to roll up their sleeves and get dirty as well as be given the opportunity to interact cross-functionally with team members in other parts of the organization like sales, category planning & management, brand marketing, product engineering, and more.

Sowhat does the Product Marketing Strategy team work on?

  • Content Customers: product assortment planning & road map, line review support

  • Category Stewardship: category product management, cost optimization, productivity

  • Competitive Intelligence: retail store reporting, analysis, trend-watching, and pricing strategy

  • Product Experience: touchpoint content consistency, online review analysis, new market analysis

In this position, the Product Marketing Strategy Co-op will work specifically on the following aspects of the business:

Aiding Product Managers with maintaining their businesses through:

Managing and iterating customer facing content for our product lines across retail and direct channels

Collaborating with Brand Marketing and Creative teams on updates to product packaging, instruction guides, and more

Identifying and executing product line extensions (new versions of existing product) based on retailer needs from concept to product production

Tracking our competitive landscape and providing analysis for areas of opportunity

Conducting ad-hoc analytical deep dives into consumer reviews both Shark and competitors to understand the consumer's point of view

And much more

SharkNinja is an environment that constantly evolves and there are many opportunities to make an impact outside of the day-to-day responsibilities of the team

Who are we looking for?

  • You should have an entrepreneurial mindset you have to be able to think differently to be successful here!
  • You should be comfortable working in a fast-paced, highly iterative environment

At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we're looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?


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