Product Marketing Specialist

Software AG simplifies the connected world. Founded in 1969 it helps deliver the experiences that employees, partners and customers now expect.

Software AG offers the software product Alfabet for enterprise architecture and strategic portfolio management. Alfabet provides insight into business strategies to understand what innovative technology solutions to develop. It organizes the IT landscape into manageable and related portfolios for quick insight into change impacts and enables rationalization of applications, technologies and projects to free up budget for innovation projects. Alfabet is recognized as a leader in analyst reports such as the Gartner Magic Quadrant and Forrester Wave and is used by globally leading corporations and government agencies to successfully manage their business and IT transformation.

Be you, join us.

We are currently seeking a Product Marketing Specialist that will be responsible for the development of go-to-market messaging and content. It advises Field Marketing, Corporate Marketing and Corporate Communications functions as to choice of promotional channels, promotional activities, target groups, industry trends, solution themes and PR topics. The Product Marketing Specialist also works with the analyst relations team to decide which analysts to engage with and with which experts, topics and content to ensure we maintain our leadership position. You will also drive the Alfabet user community activities, providing them with resources to obtain maximum value out of their investment in Alfabet and keeping a finger on the pulse of community sentiments

Essential Functions

• Develop campaign messaging and content and support execution of the campaigns.

• Development of themes, topics, use cases and sales plays to promote Alfabet.

• Work with Software AG marketing functions on execution of a social media strategy.

• Creation of sales enablement materials for sales plays and campaigns.

• Drive user community activities and ensure customers are equipped with resources for optimal use of Alfabet.

• Conduct and prepare research on topics within the information technology field.

• Analysis of marketing metrics and advising on marketing strategies and tactics.

Minimum Requirements

• Develop campaign messaging and content and support execution of the campaigns.

• Development of themes, topics, use cases and sales plays to promote Alfabet.

• Work with Software AG marketing functions on execution of a social media strategy.

• Creation of sales enablement materials for sales plays and campaigns.

• Drive user community activities and ensure customers are equipped with resources for optimal use of Alfabet.

• Conduct and prepare research on topics within the information technology field.

• Analysis of marketing metrics and advising on marketing strategies and tactics.

What's in it for you?

• Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.

• Enjoy time and location flexibility with our Hybrid Working Model, which allows a remote workshare of up to 60%. Work anywhere in your country or abroad for up to 10 days per year.

• Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.

• Lean on the Employee Assistance Program for support during some of life's most common but difficult challenges.

At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.

We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.

To all recruitment agencies: Software AG does not entertain unsolicited CVs without prior approval from Software AG's Talent Acquisition Team. Kindly refrain from sending CVs to our job's alias, Software AG employees, or any other organizational location without explicit consent. Software AG assumes no responsibility for any fees associated with unsolicited CVs.

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It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant's or Employee's age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.

Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status. It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant's or Employee's age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.