Product Marketing Specialist

Product Marketing Specialist Job Ad

LoanPro is a Fintech SaaS company, providing core lending infrastructure (software and cloud configuration) to mid-market and large lenders. Our market leading product enables clients to be more efficient, organized, and streamlined in the lending business. LoanPro's software manages over 18 billion dollars in loans, with customers throughout North America. Our amazing employees are driving the growth of our exciting, profitable company - you should be here with us!

The Role

As a Product Marketing Specialist at LoanPro, you will be tasked with creating a wide range of marketing materials, from sales enablement assets like pitch decks and one-pagers to digital content including blog posts and whitepapers. You will develop a deep understanding of our target audience and the unique benefits our product offers. Reporting to the Director of Integrated Product Marketing, this role is an exciting opportunity for a strategic thinker with a passion for marketing and financial innovation to make a significant impact at a rapidly growing company. Responsible for exemplifying excellent customer service and the Company core values, culture, policy and procedures at all times.

What You'll Do

As the Product Marketing Specialist, you will be responsible for the following:

• Execute the strategy for LoanPro's social channels, including maintaining a content calendar, posting, and reporting on engagement metrics

• Transform our blog into an industry-leading resource by deliver high-impact content that appeals to financial organizations, builds credibility, and communicates LoanPro's value to lenders

• Conduct comprehensive market research to understand the evolving banking landscape and identify key trends to inform future content creation

• Create and update content, including technical and competitive, to support product launches, digital marketing campaigns, active deals, industry events, and more

• Provide logistics support for a diverse range of events, including live events, podcasts, and webinars

• Takes ownership of deep learning about our software, its functions, and how it fulfills our customers' needs and how they use the product.

• An essential function of this role requires onsite work to collaborate with other team members. Remote work can be conducted at managers discretion and in accordance with company hybrid policy.

• Other duties as prescribed - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

What You'll Need

• Bachelor's degree or equivalent practical experience

• Exceptional writing and communication skills

• Effective collaborator who thrives in a fast-paced environment

Why You'll Love Working Here

• Competitive compensation

• Market-competitive Medical, Dental, and Vision Coverage

• 401k 1-1 contributions up to 3% and a .5 contribution up to 5%

• Generous Paid Time Off and Holiday Schedule

• Fully stocked breakroom

• Ability to make a real difference

• A value-based, innovation-focused, learning culture

• Endless opportunities for growth; when we grow, you grow - and vice versa!