Product Marketing Specialist, Immunology

About Meridian

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Job Summary

The Product Marketing Specialist will play a crucial role in ensuring the successful marketing and promotion of our technical product assets within the life science sector. This individual will be responsible for crafting compelling marketing materials, managing product information across digital platforms, nurturing relationships with third-party suppliers and partners, and providing technical support to both internal teams and external stakeholders.

Key Duties

• Develop and maintain technical product assets, including but not limited to:

• Certificate of Analysis (COA)

• Product brochures

• Technical specifications sheets

• Instruction manuals

• Provide technical support to internal teams and external customers, addressing inquiries related to product features, specifications, and usage

• Ensure accurate and up-to-date product information and listings on the company website and other digital platforms.

• Collaborate with cross-functional teams, including Product Management, R&D, Sales, and Operations, to gather product information and insights for marketing collateral.

• Manage relationships with third-party suppliers and partners, negotiating contracts, and overseeing the development of marketing materials and assets.

• Assist in the planning and execution of marketing campaigns, trade shows, and events to promote product awareness and generate leads.

• Analyze market trends, competitor activities, and customer feedback to identify opportunities for product improvement and differentiation.

• Must be able to stand for multiple hours.

• Must be able to sit for multiple hours.

• Ability to travel when needed.

Qualifications

• Bachelor's degree in Life Science related field or equivalent experience. Advanced degree preferred.

• Practical laboratory experience, preferably in immunological assays.

• Proven experience (3+ years) in the life science field preferably in product marketing or marketing communications within a B2B environment.

• Strong understanding of technical product assets and their role in the B2B purchasing process.

• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear and engaging content.

• Proficiency in project management and multitasking, with a keen attention to detail and deadlines.

• Demonstrated ability to collaborate effectively with cross-functional teams and external stakeholders.

• Experience with digital marketing tools and platforms, including CMS, CRM, and marketing automation software.

• Analytical mindset with the ability to interpret data and metrics to drive informed marketing decisions.

• Experience in project management.

• Travel Required: 15%

• We are proud to be an EEO/AA employer Minority/Female/Disability/Veteran. We maintain a drug-free workplace and perform pre-employment substance abuse testing. (USA Only)*