Product Marketing Specialist

Product Marketing Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

As Product Marketing Specialist, you will collaborate on and execute robust business strategies targeting key segments and channels to surpass our goals in Electrification Distribution System in Mebane, NC or Northeast US area.

Your responsibilities

• Establish and track KPIs (e.g., order volume, product mix, sales efficiency, NPS) to align marketing efforts with our strategic objectives.

• Perform detailed market analysis to identify trends, competitive positioning, and opportunities for growth.

• Partner with sales and marketing teams to set and achieve targets, launch products, and initiate marketing campaigns.

• Strengthen relationships with key clients by aligning our products with their requirements, ensuring high satisfaction.

• Act as a bridge between customers and our business unit, promoting new solutions and capturing market feedback.

• Leverage customer feedback and satisfaction surveys to drive continuous product / solutions and service enhancements.

• Availability to travel (~50%)

Your background

• Bachelor's degree in engineering or business; an advanced degree is preferred.

• Minimum of 5-7 years in portfolio management and marketing within a technical domain.

• Expertise in low and medium voltage control, power distribution systems, and related technologies (PLC, SCADA, protective relays, and breakers).

• Outstanding communication skills, fluency in English, and the ability to articulate complex concepts clearly.

• Demonstrated capability for strategic planning, problem-solving, and understanding market dynamics.

• Candidates must already have a work authorization that would permit them to work for ABB in the US

More about us

ABB's Distribution Solutions Division provides utility, industrial and commercial customers with safe, smart and sustainable technologies for the distribution of electricity. With ABB AbilityTM enabled digital solutions at its core, our extensive portfolio includes distribution automation products, switching, limiting, measuring and sensing devices, switchgear, modular substation packages, and related services. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI-Remote While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $92,500 and $171,500 annually and is eligible for a short-term incentive plan/annual bonus. myBenefitsABB.com