Product Marketing, Public Charging Programs

Product Marketing, Public Charging Programs

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In this role, you will define, plan and ensure implementation of product marketing strategies for E-Mobility Marketing Communications in Rochester Hills, Michigan, meeting business targets and aligning with global product strategy. First and foremost you are the voice of the customer, you understand what value realization is for the customer and the business. You will team up with product and sales to define the GTM strategy. You are outcome driven, not output driven and will need to bring this mindset to each customer segment of the program. You are responsible for the creation and distribution of the Public Charging core value position, communicating this position inside the company to product and sales and outside the company to key customers and influencers.

This position reports to

Team Lead of Product and Portfolio Marketing

Your responsibilities

• Talk to customers: Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona and uncover unknown opportunities

• Being the ambassador that connects customer and market insights. Segmenting customers, knowing what delights them in our public charging program and knowing the frustrations and problems of customers that drive them to seek

• something new and start that journey to become ABB E-mobility customers

• Be the leading partner in go to market (GTM) processes. Establish and maintain strong inter team relationships to

• construct a product marketing plan that links all relevant sales and marketing activities needed to hit sales and product

• targets

• Be the storyteller for the Public Charging program, what is the position in our customers minds, how is that measured and what are the metrics for success in the program

• Evangelize your program, finding the most meaningful messages for our customers and creating the powerful stories that influence analysts, reports and key decision makers

Your background

• Actual experience on the job required; references may be requested

• Bachelor's degree in a relevant field (example, Business, Marketing, Engineering, or a related discipline) and minimum 5 to 10 years of relevant experience

• A Master's degree is a plus

• Subsidized market influences, Public charging is highly subsidized by government funding, so having an understanding of subsidized products is desired

• Proven experience in product marketing, preferably B2B/B2C in a tech/platform capacity

• Knowledge of product marketing methodologies and practices (example, Continuous Discovery) is preferred

• Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy

• Assemble program intelligence that assists with our product positioning, identifies growth opportunities and helps us

• prepare for partner discussions

• Drive customer facing and sales facing messaging and positioning

• Work at both the strategic and tactical levels on the Public Charging program

• Test and refine new marketing approaches and channels to reach and engage key audiences

• Define business metrics, measurement plan and testing plan for related campaigns

• Multi lingual is a plus (English, Dutch, French, German, Italian)

• Candidates must already have a work authorization that would permit them to work for ABB in the US

Benefits

• Retirement plan

• Disability insurance

• Life insurance

• Wellbeing program

• Healthcare plan

More about us

ABB E-mobility is a world leader in EV charging technology with a strong R&D pipeline and an unparalleled global reach. With our robust product portfolio of innovative holistic solutions - from grid to charge point and domestic installations to large fleet depots - we are actively enabling the future of e-mobility, not just predicting it. The exciting developments within this sector perfectly align with our Mission to Zero initiative, aiming to support cleaner and greener communities for all. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI-Remote