Product Marketing - Portfolio Lead - Manager

Pwc Springdale , AR 72765

Posted 3 months ago

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Develop new skills outside of comfort zone.

  • Act to resolve issues which prevent the team working effectively.

  • Coach others, recognise their strengths, and encourage them to take ownership of their personal development.

  • Analyse complex ideas or proposals and build a range of meaningful recommendations.

  • Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.

  • Address sub-standard work or work that does not meet firm's/client's expectations.

  • Use data and insights to inform conclusions and support decision-making.

  • Develop a point of view on key global trends, and how they impact clients.

  • Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.

  • Simplify complex messages, highlighting and summarising key points.

  • Uphold the firm's code of ethics and business conduct.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:

4 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Fields of Study:

Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and Rhetoric

Preferred Knowledge/Skills:

Demonstrates extensive abilities and/or a proven record of success leading efforts in a product marketing role, emphasizing the following areas:

  • Utilizing competitive and market research to understand customer issues, marketing dynamics and competitive strategies and incorporating this information into marketing activities to drive high impact and differentiated programs, including contributing to the development of messaging and marketing strategies;

  • Understanding relevant companies' strategies, buying habits, executives and competitors, as well as key business issues and how to align our go-to-market strategy and point-of-view around those Page 16 of 48 Job Description Data issues;

  • Developing and overseeing marketing plans and tactics across several functional areas of the marketing mix including brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events, etc. and driving strategy to tie these initiatives together using customer journey principles and marketing automation;

  • Acting as the primary thought leader for the products you support externally, including speaking engagements and written works;

  • Demonstrating a thorough understanding of software-as-a-service solutions;

  • Developing internal training tools and collateral to educate sales teams on our value proposition and the challenges our products solve for buyers and users;

  • Planning and overseeing the launch and implementation of net-new products and releases of existing products;

  • Leading pricing and packaging initiatives for new product or cross-portfolio packages;

  • Utilizing Salesforce CRM, marketing automation tools such as Eloqua, and productivity applications such as GSuite, Asana, or Workfront;

  • Assessing marketing needs to make recommendations in allocation of budget across respective business units, managing marketing budgets across all programs, measuring and tracking results of marketing programs, reporting on return on investment (ROI);

  • Working across a mix of online marketing ecosystems, including social, search, mobile and display advertising by brands and agencies;

  • Crafting and evangelizing product messages, developing creative product marketing content and presenting to customers and sales teams alike;

  • Building and maintaining relationships with subject matter specialists and leadership, including effectively navigating a complex organization;

  • Developing and sustaining relationships with peers, subordinates and vendors; and,

  • Synthesizing market analysis, customer needs and product capabilities into easy-to-understand messages, value propositions and revenue-driving go-to-market strategies.

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Product Marketing - Portfolio Lead - Manager

Pwc