Product Marketing Manger {Prod015}

Truck Stop Boise , ID 83701

Posted 5 months ago is hiring a Product Marketing Manager for our

Boise, Idaho location.

About is one of the largest online freight matching services in the trucking industry, providing a one-stop connection between carriers and brokers. Founded in 1995 as the first freight-matching marketplace to hit the Web, has grown to provide load planning, transportation management, route optimization, real-time rates, powerful negotiation tools, and other logistics solutions. Click here to learn more about's history. is backed by ICONIQ Capital, a privately-held financial advisory and technology growth equity investment firm. ICONIQ is a trusted advisor fostering meaningful strategic relationships across industries to source powerful ideas, magnify global impact and support a new generation of entrepreneurs and companies.

About our Culture

Truckstop is a destination where talented individuals can build an epic career. It is a place where talent feels connected, fulfilled and equipped to do what they do best while having fun doing it. We call our employees Partners because we are deeply interdependent upon each other to achieve remarkable things together. We believe that for talent to be their best selves, we must enable them with the freedom to exercise their own judgment, and provide them with the autonomy to experiment, to innovate, and test where they can go, so they can do something they never thought they could. Each of our Partners is unique. Be you is the message we foster. We look for Partners who are aware of, and who are confident in their talents and who are passionate about serving others. We will achieve massive success when you can be yourself.

E pluribus unum - Out of many, one

We look for Partners who enjoy working in a One Team mindset environment. By combining our unique personalities, experiences, skills and knowledge we can accomplish amazing feats together!

What You Will Do in This Role:

In this role, you will drive organizational product strategy in collaboration with Product and Engineering teams, working to commercialize innovative new products as well as refine existing products, based on quantitative analysis, industry research and partner insights. At the go-to-market phase, you will develop a quantitative business case and articulate the value proposition while driving the process; planning, prioritization and goals across cross-functional teams. For viable products, you will collaborate to assess product success factors and develop tactical playbooks that drive growth and partner adoption.

  • Lead market assessment; research quantitative analysis/feedback and voice-of-market.

  • Identify and evaluate long-term opportunities based on Truckstop solutions and industry expertise.

  • Partner with Product Managers to align actionable product strategy and investment recommendations.

  • Articulate and validate partner value propositions and establish quantitative business case (i.e. ROI/TCO/NPV).

  • Lead cross-functional execution and planning for product launches and scaled adoption efforts.

  • Drive product and partner growth.

Essential Duties and Responsibilities to Succeed in This Role:

  • Partner with Voice of the Customer Team to gain insight into customer use of current products, to identify new opportunities

  • Perform competitive analysis, outline advantages/disadvantages of Truckstop products versus competition.

  • Collaborate with product management and marketing to develop product and solution positioning and messaging throughout the lifecycle.

  • Analyze and define key target segments, customize positioning per segment.

  • Create market, revenue, and market share estimates for Truckstop solutions.

  • Work with Marketing Team to create compelling web, social, and collateral-based marketing material to drive demand.

  • Ability to set and establish product metrics

Education, Experience Requirements:

  • Relevant Bachelor's Degree required, Master's Degree a plus.

  • 3+ years in product marketing role with a dynamic, fast-paced company.

  • Proven leadership of product initiatives through product lifecycle; concept through implementation.

  • Skilled at developing training materials/content/tools for sales and channel enablement teams to use with the inside, field, and channel sales teams.

  • Strategic and critical thinking, analytical reasoning and thought-leadership skills.

  • Excellent communication and collaboration skills to work with organizational teams.

  • Experience creating annual forecasts, driving strategies to achieve while driving market share.

  • Skilled at creating concise, visually appealing presentations for internal/external audiences.

  • Capable of gathering customer intelligence by analyzing data, surveys and conducting customer interviews, running beta/pilot programs and focus groups.

  • Proficient in Microsoft Office and Teams and understanding of CRM tools such Salesforce.

  • Quantitative analytical ability (i.e. SQL) and with large data sets and quantitative analysis.

  • Experience in the transportation industry a plus. offers an excellent benefits package with full healthcare/dental/vision, wellness program, and MATCHING 401k with fun team building and collaboration events across the organization. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Product Marketing Manger {Prod015}

Truck Stop