Product Marketing Manager, Web Production, Google Ads Marketing

Google Inc. San Francisco , CA 94118

Posted 2 months ago

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience

  • 4 years of marketing experience

  • Experience leading and implementing projects with cross-functional teams within a marketing setting

Preferred qualifications:

  • Project management experience managing highly trafficked websites

  • Web content expertise including tag management, analytics, metadata, and SEO

  • Ability to effectively influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast paced dynamic environment

  • Organized and detail-oriented with a proven ability to effectively manage multiple tasks simultaneously

  • Outstanding problem solving skills, resourcefulness, and attention to detail

  • Excellent communication and interpersonal skills

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The Global Ads Acquisitions team is responsible for growing our customer base and delivering business growth through acquisition. We focus on helping businesses grow using our Google Ads products. Our mission is to consistently provide an excellent customer experience by offering the right information, the right product, and the right level of help to all Small- and Medium-sized Business (SMB) businesses.

A portion of our acquisition volume comes from SMB's and the majority of them will interact with one of our Google Ads websites before starting advertising on Google. Our team owns the Google Ads website and is responsible for its content strategy, development, and optimization. It is one of the main entry points to Google Ads and a key component in how we position Google Ads externally.

Your mission will be to lead production for the Google Ads website and ensure we meet our cross-functional objectives. You'll work very closely with key partners internally (Product, Engineering, Sales, and global/regional Marketing teams) and externally.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Lead production for the Google Ads website globally

  • Be responsible for resource planning and capacity management, collaborating closely with our agency partners (UX, development, analytics) to ensure every project meets its business objectives, deadlines and budget requirements

  • Identify and structure team priorities, track progress on an ongoing basis; providing documentation, facilitating planning sessions, and communicating updates proactively with key stakeholders

  • Work with cross-functional global partners to plan and test website optimizations, disseminate key learnings and communicate regional updates

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Product Marketing Manager

Ankr

Posted 3 days ago

VIEW JOBS 10/21/2021 12:00:00 AM 2022-01-19T00:00 <p><strong>ABOUT ANKR<br></strong></p><p>Ankr provides Web3 infrastructure for easy, accessible and affordable deployment of blockchain nodes, API’s, decentralized staking infrastructure and Layer 2 scaling solutions, designed to lower the entry barrier for everyday people, enterprises, and developers to contribute to blockchain ecosystems. Check us out at <a href="https://www.ankr.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://www.ankr.com/</a></p><p>Ankr was founded in 2017 in Berkeley, California. Its founding team and headquarters are based in San Francisco. Ankr’s distributed team of 50+ people operates from offices in San Francisco, Shanghai, Moscow, and Amsterdam.</p><p>Ankr is looking for a product marketing leader to join our product team as our first product marketer. As our product marketing leader, you’ll be responsible for helping establish and grow the product marketing function and owning go-to-market across a product suite in a three-year-old company entering its scaling stage. </p><p>In this role, you’ll report directly to our Head of Product, and work closely with product managers, designers, engineers, and sales to define and execute a product marketing strategy for our blockchain-as-a-service product suite. </p><p>The ideal candidate will be comfortable operating at strategic and tactical levels, crafting messaging and positioning from the ground up. You aggressively pursue understanding of the market, stakeholders, and buyer/user pain points and needs, sharing your research in well written documentation to impact the direction of the business and our product strategy. </p><p><br></p><p><strong>Responsibilities:</strong></p><ul> <li>Define and execute messaging and positioning for Ankr’s product suite</li> <li>Communicate Ankr’s value proposition through training and marketing materials that support lead-nurturing, conversion, and customer retention efforts</li> <li>Become an expert in the competitive space, emerging trends and customer use cases across DeFi and Web 3 </li> <li>Create a customer reference program to engage our customers and showcase success</li> </ul><p><strong>Requirements</strong></p><ul> <li>Have a strong interest for the world of DeFi, a passion for web 3 technology and intellectual curiosity for a space that is rapidly maturing </li> <li>Self-motivated and driven</li> <li>Expert communicator (verbal, written, and visual) </li> <li>Portfolio covering messaging and positioning, customer case study creation </li> <li>Proven track record of improving growth and win rate </li> </ul> Ankr San Francisco CA

Product Marketing Manager, Web Production, Google Ads Marketing

Google Inc.