Product Marketing Manager

Vatica Health Alpharetta , GA 30004

Posted 2 months ago

We are looking for a Product Marketing Manager to lead our outbound marketing activities. Youll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

Benefits

WORKING AT VATICA HEALTH ADVANTAGES

Prosperity

  • Competitive salary based on your experience and skills we believe the top talent deserves the top dollar
  • Bonus Potential (based on role and is discretionary) if you go above and beyond, you should be rewarded
  • 401k plans we want to empower you to prepare for your future
  • Room for growth and advancement- we love our employees and want to develop within

Good Health

  • Comprehensive Medical, Dental, and Vision insurance plans
  • Tax-free Dependent Care Account
  • Life insurance, short-term, and long-term disability

Happiness

  • Excellent PTO policy (everyone deserves a vacation now and then)
  • Great work-life balance environment- We believe family comes first!
  • Strong supportive teams- There is always a helping hand when you need it

Areyouuptothechallenge?Whatareyouwaitingfor?Applytoday!

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Product Marketing Manager

Vatica Health